Google announces new pay-in-app options for Android developers
Google has announced its new Android Instant App, which allows customers to pay in-app without having to first download the entire app in question. According to The Verge, the Android Instant App environment will allow users to preview and access modules of a given app — for example, someone could open just the part of a parking app needed to pay for a space at an attraction.
In the Android Instant App experience, the needed app module appears, provides the pay-in-app functionality and then vanishes when dismissed. It is held in the device’s cache for a short time should the user want to access it again.
The 411 on instant apps
This API enhancement works through Google Play, which runs in the background to handle the interface on a user’s device. According to VentureBeat, this means Android users will need to have Google Play on their devices before they can take advantage of Android Instant App modules.
Android Instant App sets a 4MB limit on the size of a module. Further, the modules depend on already-built apps, not products built from scratch in the Android Instant App space. This parameter suggests that mobile developers won’t have to spend a lot of time getting modules into play.
“It’s taken some developers as little as a day to get up and running,” Michael Siliski, Android Instant Apps product management director, told VentureBeat.
Other new mobile features
Google also recently announced the launch of its new PaymentRequest feature. According to Business Insider, the new API will allow Chrome developers to deploy pay-in-app options through Android Pay in the mobile web space. The source notes that the advantage is in conversion-friendly tools: Mobile web users abandon purchases more frequently than PC-based shoppers because of the slow connections and interface frustrations related to mobile purchases. The PaymentRequest solution is meant to address this challenge with a faster experience scaled to smaller screens.