Engagement

The best mobile video customer retention strategies

By Rose de Fremery | Retail

The current hot trend in customer retention strategies is mobile video. Here are some enterprises successfully using video to attract and retain customers,… Read More

By Rose de Fremery | Retail
Writer

April 20, 2018

How mobile devices in the travel industry can improve customer service with augmented reality

By Jonathan Crowl

Mobile devices in the travel industry can provide an enhanced traveler experience by using augmented reality and virtual reality at hotels and tourist attractions.… Read More

By Jonathan Crowl
Reporter

April 12, 2018

How to provide a personalized mobile retail experience: 3 critical steps

By Jonathan CrowlRetail

Despite challenges industrywide, smart retailers aren't waving the white flag and preparing to close shop. Rather, they understand that the ability to provide… Read More

By Jonathan CrowlRetail
Reporter

March 13, 2018

How to improve fan engagement: Lessons from Wimbledon’s first-class digital experience

By Matthew Candy

How to improve fan engagement is a question every sports league should be asking. Learn how to provide deeper levels of engagement for every fan, regardless… Read More

By Matthew Candy
Vice President, UKI & Europe Leader, IBM iX

February 20, 2018

Adblock on mobile: How to future-proof your brand

By Marilyn Wilkinson

Adblock on mobile has overtaken desktop and grows increasinly popular. Marketers need to change their mindset and leverage digital media in creative new ways… Read More

By Marilyn Wilkinson
Digital Analyst, IBM Digital Analytics Group

February 9, 2018

Top 10 best restaurants in Barcelona you must visit during Mobile World Congress 2018

By Becky Lawlor

Traditional Catalan cuisine? Looking for seafood? All dessert sound perfect? Here are some of the best restaurants in Barcelona you should try during Mobile… Read More

By Becky Lawlor
Technology Writer

February 8, 2018

The future of mobile: How enterprise brands can help millennials make a difference

By Jonathan Crowl

By partnering with millennials, enterprise brands can be at the forefront of the future of mobile and make meaningful contributions to the global community. Read More

By Jonathan Crowl
Reporter

February 2, 2018

How the personalized mobile fan experience has changed the game for NBA fans

By Rose de Fremery

Sports leagues, including the NBA, have embraced mobile technology in recent years, aiming to provide a personalized mobile fan experience that engages viewers… Read More

By Rose de Fremery
Writer

January 31, 2018

Customer experience management: Mobile and the customer-centered enterprise

By Rosane GiovisRetail

The importance of customer experience management should not be overlooked when building a mobile enterprise. Read More

By Rosane GiovisRetail
Partner in Digital Strategy and IX, IBM

January 3, 2018

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