Todd Wasserman

Technology Journalist

A veteran journalist, Todd has held a variety of roles including business editor at Mashable and editor-in-chief of Brandweek. He now writes full time about technology, marketing and advertising, among other topics.

Articles by Todd Wasserman

Mobile technology can improve voting data, but security concerns remain

Voting data could go mobile — but not this year and not anytime soon. Concerns remain over the security of this type of technology. Read More

November 8, 2016

In-app mobile payment solutions offer new revenue opportunities for companies

Mobile payment solutions such as in-app purchases and billing have created a multibillion-dollar industry. Read More

May 17, 2016

Creating a seamless omni-channel customer experience

An omni-channel customer experience is now a prerequisite to doing business in 2015. Read More

December 30, 2015

Mobile application development platforms: How to use them to create great apps

Mobile application development platforms are increasingly becoming the primary mode of communication for businesses. Read More

November 11, 2015

Enterprise mobile apps: How to get the C-suite on board

Enterprise mobile apps are now a necessity for businesses aiming to keep pace with a mobile workforce and a mobile consumer base. Read More

November 6, 2015

The myriad advantages of wearable devices for enterprises

The advantages of wearable devices aren't easy to see for consumers, but there are many ways entreprises can use them to improve employee efficiency. Read More

September 16, 2015

Four ways CIOs and CMOs can improve digital experience for customers

CMOs and CIOs must realize that their mutual goal is to improve digital experience for customers. They can reach this by bridging communication gaps. Read More

September 16, 2015

Social media data: How CIOs can build apps to help marketing

Social media data offers a rich view of your customers' preferences and activities. Data-mining applications can help you tap available information. Read More

September 9, 2015

Container software for new apps: The pros and cons

Container software is one of the biggest recent innovations in app development. While many have experienced great success with it, others have concerns. Read More

September 9, 2015