Contributor

Scott Forshay

Senior Managing Consultant for IBM

Experienced Mobile Strategist equipped with a deep understanding and experienced working knowledge of how people, tools, and technologies come together to create superior digital user experiences - a flexible strategic thinker and planner who uses a creative approach to building and fine-tuning business models and processes.

Articles by Scott Forshay

Mobile applications: The human-machine interface

As powerful as technologies can be, the catalyst that makes them truly game-changing is the human-machine interface that enables users to access them at any… Read More

January 10, 2018

Mobile micro-moments: 5 new realities influencing the shift from product marketing to experience marketing

As digital marketers, we are witnessing a radical shift in consumer experience expectations due to mobile micro-moments. Read More

December 16, 2015

Mobile application strategy for the C-suite: 5 tips for balancing the conceptual and the pragmatic

Designing human-centric experiences is paramount in developing an effective mobile application strategy. Read More

December 2, 2015