Richard Perret

Program Director for Analytics and Cloud Segment Marketing, IBM

Richard is focused on emerging business and technology areas in product marketing, portfolio marketing and business development roles. He focuses on creating clarity across complex product and market segments thru simplified capability frameworks and messaging encompassing the entire customer journey. Rick's background includes emerging technology marketing at the IBM TJ Watson Research Center, consumer software and subscription marketing, and management consulting stints at PwC and CGEY.

Articles by Richard Perret

Machine learning for the masses: Exploration and discovery

The advent of machine learning and visualization has unlocked an understanding of the way things work and how to predict how they may work in the future. Read More

April 18, 2017

Digital disruption: Data intelligence, digital supply chain and beyond

Over the past three years, there has been much discussion about digital disruption as it relates to businesses and business model innovation. Read More

April 14, 2017