Marilyn Wilkinson

Digital Analyst, IBM Digital Analytics Group

Marilyn Wilkinson is a Digital Analyst for the IBM Digital Analytics Group (DAG). By combining data analysis and insights with her own knowledge of marketing trends and strategies, she empowers marketing teams to make data-driven decisions. She is passionate about big data, analytics and digital marketing. Formerly a technical writer, Marilyn enjoys writing and blogging about anything and everything from tech to traveling. Originally from the UK, she has lived and worked in 4 other European countries including France, Germany, Austria and Slovakia.

Articles by Marilyn Wilkinson

Adblock on mobile: How to future-proof your brand

Adblock on mobile has overtaken desktop and grows increasinly popular. Marketers need to change their mindset and leverage digital media in creative new ways… Read More

February 9, 2018

Mobile video is taking over — can your video marketing strategy keep up?

Mobile video is dominating digital content. How can brands optimize their video marketing strategy in order to drive conversions and ROI? Read More

March 10, 2017

7 mobile trends set to revolutionize data-driven marketing in 2017

Data-driven marketing is a game-changer. Here are the latest marketing and analytics trends set to shake up data-driven marketing strategies in 2017. Read More

January 18, 2017