Karen He

Product Marketing Manager at IBM Tealeaf

Karen He is a hands on professional with Product Marketing and Product Management focus. She plays an integral role in IBM Tealeaf's product marketing team, enjoy working closely with Product Management, Marketing Communications, Field Marketing and Sales teams across IBM to formulate marketing and positioning strategies.

Articles by Karen He

Retail distribution made easy by mobile and blockchain

Whether retailers are vertically or horizontally integrated, the consensus is that retail distribution will make or break them. Blockchain can help. Read More

April 6, 2017

3 key metrics to enhance your mobile user experience

Consumers today are mobile-first, and a brand must offer a seamless mobile user experience. The mobile channel is the single closest channel to them. Read More

March 30, 2017

iPhone history and how it’s transformed consumers’ lives

iPhone history proves how Apple not only transformed the mobile landscape but consumers' everyday lives. In short, the iPhone has set the tone. Read More

January 19, 2017

How hotel cognitive assistants create a seamless mobile customer experience

Service industry companies such as hotels have heavily invested in mobile development to optimize the mobile customer experience. Read More

January 9, 2017

Implementing mobile SaaS to turn mobile behaviors into profits

Understanding mobile customer behavior with mobile SaaS applications is vital for every business's success. Read More

August 15, 2016

Mobile app analytics need democracy to provide insights for all

An overview on the potential collaboration issues that a company may face when it comes to mobile app analytics. Read More

July 28, 2016

#TBT to 2008: How the Apple App Store changed the way consumers engage on mobile

Today, consumers can quickly download over 1.4 million mobile apps from the Apple App Store. Here's how this innovation has changed mobile engagement. Read More

July 21, 2016

Amplify 2016: Enhancing the mobile experience with customer experience management

Join us at Amplify to learn how Citigroup employs customer experience management to deliver seamless mobile customer experiences. Read More

May 12, 2016

Optimize app experiences with better mobile customer engagement

Learn how to improve your brand's mobile customer engagement for better experiences and increased mobile conversions at IBM InterConnect. Read More

February 16, 2016

App marketing: How cross-team collaboration can optimize engagement

In 2016, mobile brands must make it a priority to keep their customers engaged through app marketing and design tactics. Read More

February 8, 2016

Mobile analytics: Engaging customers with exceptional mobile moments

To develop a successful mobile channel, brands must use mobile analytics in order to capture mobile moments and capitalize on them. Read More

December 31, 2015