Contributor

Jim Rushton

Global Leader / Partner, Sports and Entertainment Practice, IBM Interactive Experience

Jim Rushton is a dynamic and energetic sports and entertainment marketing executive with a unique ability to combine vision, strategy, creativity and analytical skills, while executing to deliver quantifiable revenue growth results. Rushton has more than 20 years of local sports, media, and entertainment marketing experience, notably with SportsRadio WEEI, WEEI.com and the Boston Red Sox, Boston Celtics, and Patriots Monday/Friday Radio Networks; the Miami Dolphins and San Diego Padres; and most recently with IBM Interactive Experience. IBM Interactive Experience is the same group that develops the mobile apps in golf and tennis as it looks at the fan experience through the eyes of a brand strategist as well as technology.

Articles by Jim Rushton

Winning customers with a 360-degree mobile sports platform

Mobile sports platforms are implemented to provide engaging digital experiences for fans, customers and consumers. Read More

January 20, 2017