Jennifer Goforth Gregory

B2B Content Marketing Writer

Jennifer Gregory has been writing professionally for over 20 years and specializes in big data analytics, cloud computing, personal finance, B2B, small business management, hospitality, Health IT, credit cards, marketing/social media, content marketing, retirement planning and insurance. Her clients include IBM, Adobe, Samsung, Microsoft, Allstate, American Express, Ameriprise, Genworth, State Farm and Intuit. Jennifer lives in Raleigh, North Carolina. Jennifer's work has been published in a variety of print and online publications including,,, Success Magazine, FOX Business, MSN Money and the Raleigh News & Observer newspaper. She is a self-professed "content marketing nerd" and loves to help other writers launch their content marketing writing businesses through blogging and speaking around the country on content marketing. Jennifer has a masters degree in Technical Writing with a specialization in Technology and worked at both IBM and Arthur Andersen.

Articles by Jennifer Goforth Gregory

How the smart city concept is being implemented around the world

The smart city concept was a hot topic at the recent International Wireless Communications Expo in Las Vegas. Here's how it's being implemented worldwide. Read More

April 17, 2017

Artificial intelligence applications disrupting enterprises

Enterprise Connect's "Summit on the Lawn" session discussed how artificial intelligence applications fueled by data are disrupting enterprises. Read More

April 6, 2017

Competition in the banking industry comes from an unexpected source

These days, competition in the banking industry comes from a surprising place: major retailers, such as Walmart and Starbucks. How can banks compete? Read More

March 28, 2017

VR innovation in retail offers both purpose and pitfalls

VR innovation isn't just for entertainment. It's a technology that retail stores can use to increase customer service and revenue. Read More

December 20, 2016

Improve your retail customer service by following BYOD trends

Many retail stores are taking a new approach following BYOD trends and encouraging their associates to use their personal mobile devices on the sales floor Read More

December 12, 2016

Value-based care: How IoT technology can improve patient outcomes

The shift to value-based care in healthcare is happening quickly, thanks to IoT technology. Here's how organizations can utilize it properly. Read More

December 7, 2016

5 ways wearable devices benefit healthcare providers and patients

The healthcare industry is pouring money into wearable devices. Here are five ways the new technology benefits both providers and patients. Read More

November 16, 2016

Cognitive analytics: Creating a roadmap for smart C-level decisions

C-level executives are increasingly turning to cognitive analytics to provide the answers they need to grow their companies. Read More

November 15, 2016

Responsive design vs. adaptive design: What is the best route for your app?

It's easy to lump mobile design into one category, but there are two different types of mobile design: mobile responsive design and mobile adaptive design. Read More

November 11, 2016