Jennifer Goforth Gregory

B2B Content Marketing Writer

Jennifer Gregory has been writing professionally for over 20 years and specializes in big data analytics, cloud computing, personal finance, B2B, small business management, hospitality, Health IT, credit cards, marketing/social media, content marketing, retirement planning and insurance. Her clients include IBM, Adobe, Samsung, Microsoft, Allstate, American Express, Ameriprise, Genworth, State Farm and Intuit. Jennifer lives in Raleigh, North Carolina. Jennifer's work has been published in a variety of print and online publications including,,, Success Magazine, FOX Business, MSN Money and the Raleigh News & Observer newspaper. She is a self-professed "content marketing nerd" and loves to help other writers launch their content marketing writing businesses through blogging and speaking around the country on content marketing. Jennifer has a masters degree in Technical Writing with a specialization in Technology and worked at both IBM and Arthur Andersen.

Articles by Jennifer Goforth Gregory

How the smart city concept is being implemented around the world

The smart city concept was a hot topic at the recent International Wireless Communications Expo in Las Vegas. Here's how it's being implemented worldwide. Read More

April 17, 2017

Artificial intelligence applications disrupting enterprises

Enterprise Connect's "Summit on the Lawn" session discussed how artificial intelligence applications fueled by data are disrupting enterprises. Read More

April 6, 2017

Competition in the banking industry comes from an unexpected source

These days, competition in the banking industry comes from a surprising place: major retailers, such as Walmart and Starbucks. How can banks compete? Read More

March 28, 2017

6 ways mobile technology can save the day

Today, many of the disasters that once would have caused huge issues now have workarounds thanks to mobile technology. Read More

March 27, 2017

How healthcare innovations can help keep prescription drug information confidential

There are a number of healthcare innovations and strategies that enterprises can leverage to minimize breaches and ensure patient confidentiality. Read More

December 21, 2016

VR innovation in retail offers both purpose and pitfalls

VR innovation isn't just for entertainment. It's a technology that retail stores can use to increase customer service and revenue. Read More

December 20, 2016

Improve your retail customer service by following BYOD trends

Many retail stores are taking a new approach following BYOD trends and encouraging their associates to use their personal mobile devices on the sales floor Read More

December 12, 2016

#TBT: How the mobile radio telephone evolved into the modern cell phone

The first commercial mobile phone, called a mobile radio telephone, became available on November 20, 1951. Read More

December 8, 2016

Value-based care: How IoT technology can improve patient outcomes

The shift to value-based care in healthcare is happening quickly, thanks to IoT technology. Here's how organizations can utilize it properly. Read More

December 7, 2016

Top ransomware solutions to protect your business against an attack

With ransomware attacks growing, ransomware solutions are needed to protect your hardware and mobile devices from these types of breaches. Read More

November 25, 2016

5 ways wearable devices benefit healthcare providers and patients

The healthcare industry is pouring money into wearable devices. Here are five ways the new technology benefits both providers and patients. Read More

November 16, 2016

Cognitive analytics: Creating a roadmap for smart C-level decisions

C-level executives are increasingly turning to cognitive analytics to provide the answers they need to grow their companies. Read More

November 15, 2016

Responsive design vs. adaptive design: What is the best route for your app?

It's easy to lump mobile design into one category, but there are two different types of mobile design: mobile responsive design and mobile adaptive design. Read More

November 11, 2016

Mobile voting: The best way to engage millennials?

Is a lack of mobile voting keeping millennials from getting engaged at the polls? The short answer: probably. Read More

November 7, 2016

Cognitive finance: Key insights from Sibos 2016

Sibos 2016 takes place in Geneva, Switzerland this week. Here are some key insights on cognitive finance that will be discussed. Read More

September 28, 2016

How the chief marketing technologist role is aided by mobile infrastructures

More employees are finding themselves navigating the new role of chief marketing technologist. Mobile infrastructures can help them with their job. Read More

September 26, 2016

Business mobility drives need for chief marketing technologists

Chief marketing technologists can address a company's specific needs as they pertain to the integration of marketing, technology and business mobility. Read More

May 11, 2016

Three mobile demand-generation strategies to drive customer loyalty

By using leading demand-generation strategies as part of mobile marketing, companies can build loyalty that eventually leads to long-term customers. Read More

May 10, 2016

The mobile experience: Engaging fans at sports and entertainment events

How different sports and entertainment venues are providing fans with an engaging mobile experience. Read More

April 18, 2016

Three trends for mobile startups to watch

Here are three trends that mobile startups should keep an eye on throughout 2016. Read More

April 12, 2016

From the first mobile phone to smartphones of today: Forty-three years of cell phone history

The first mobile phone call took place 43 years ago. Since then, cell phone appearance and functionality has changed immensely. Read More

April 3, 2016

Three keys to enterprise mobile integration success

Successful mobile integration involves database synchronization, enterprise messaging and web services. Read More

March 15, 2016

Using mobile programming to take enterprise apps to the next level

Object-oriented mobile programming is having a significant impact on the mobile application sphere. Read More

March 9, 2016

Mobile enhancements: Fixes and new features in Swift 2.2

The new release of Swift 2.2 comes with many core mobile enhancements. Read More

March 7, 2016

Mobile location services at Super Bowl 50 optimize the fan experience

Here's an overview of different Super Bowl apps that are taking advantage of mobile location services to provide fans with an optimized game experience. Read More

February 5, 2016