Jeff Hasen

Chief Marketing Officer, Mobile Strategist & Author of The Art of Mobile Persuasion

One of the leading strategists, evangelists, teachers, and voices in mobile, Jeff Hasen has counseled businesses of all sizes, enabling them to define their mobile strategy, establish or further their mobile product roadmap, and identify additional business growth opportunities. Through his work, companies have become equipped to manage the prioritization of cross-channel solutions that facilitates sales and drives customer loyalty.

Articles by Jeff Hasen

Smart products will only succeed with smart modern marketing decisions

When it comes to modern marketing, brands will need to take new approaches for smart devices in order to avoid inundating consumers with disruptive ads. Read More

January 12, 2017

Early holiday spending pushes marketers to act quickly

It wasn't too many years ago when the holiday spending period was clearly defined. However, that time is over and marketers are scrambling to adjust. Read More

November 10, 2016

Mobile implementation for the holidays demands planning that blends old and new

Successful holiday mobile implementation begins with planning when the temperature is in the triple digits, so now is the time to assess what's changed. Read More

August 23, 2016

What do mobile users really want from brands?

Do mobile users actually want anything to do with brands and businesses while their heads are buried in their devices? Read More

July 14, 2016

Five essential takeaways when measuring mobile ROI

To succeed in your mobile initiatives, mobile ROI must be top-of-mind. Here are five key reminders to keep you on track. Read More

June 10, 2016

At Amplify 2016, it’s the mobile marketer’s turn to move from ordinary to extraordinary

There are more and more marketers who are getting mobile marketing right, and some of their successes will surely be discussed at Amplify 2016. Read More

May 13, 2016

Why are brands still falling short on mobile personalization efforts?

Mobile personalization is a complex challenge for many brands, and though some companies have been successful, many others are still falling short. Read More

May 6, 2016