James Cammarata

Mobile Enterprise and CIO Marketing Program Director, IBM

James is a Marketing Program Director for the IBM Mobile portfolio where over the past three years he’s contributed to strong growth in this strategic business. He’s part of a global team who are responsible for marketing to CIOs. His prior experiences in the IT space include creating business and marketing strategies for diverse businesses such as software, digital channels, IT financing and PCs. He started his career managing advertising for clients in the US and Europe.

Articles by James Cammarata

Digital innovation: A road map for CIOs

What does it take for a CIO to lead business and mobile digital innovation at their company? What’s the winning formula? A look at a CIO innovator provides… Read More

August 16, 2017

Why the CIO is the chief innovation officer

Given that the position is at the center of digital technology with the power to transform businesses, the CIO is the chief innovation officer. Read More

June 13, 2017

How to advance your digital banking strategy with design thinking and cognitive technology

You can advance your digital banking strategy by creating apps that utilize empathy and connect with end users and their needs. Read More

November 28, 2016

Love the human, love the app, love the robot: The self-service platform in the digital era

A self-service platform in the digital era can drive superior performance. The right mix of capabilities adds value for customers. Read More

November 8, 2016

Why your company should become a cognitive business powered by mobile

Becoming a cognitive business helps you create knowledge and predictive insights. Learn how to get started on your cognitive and mobile business journey. Read More

October 28, 2016

How to increase profits with digital transformation fueled by mobile

Digital transformation means innovating your business model with new technologies. Mobile, data, and analytics enable greater profits for your business. Read More

August 29, 2016

Grow your revenue with digital transformation powered by mobile

Digital transformation uses the power of technologies such as mobile, cloud and cognitive to change the way an organization operates. Read More

August 2, 2016

Mobile technology is a catalyst for digital transformation

Every organization needs to think about how they will use technology for digital transformation and innovation. Mobility is a key driver and catalyst. Read More

June 9, 2016

Leading with mobility in the globally integrated enterprise

How the globally integrated enterprise is transcending boundaries with mobile. Read More

April 7, 2016