Aviv Canaani

Editor in Chief, Mobile Business Insights, IBM

Aviv is a content marketing manager at IBM MobileFirst and serves as the Editor-In-Chief for Mobile Business Insights. Aviv completed his MBA at the Fuqua School of Business at Duke University, concentrating in Marketing and Strategy. Prior to moving back to the US, Aviv served as Director of Communications for a Member of the Israeli Parliament.

Articles by Aviv Canaani

I tried to work mobile-only for a full week. Here’s what happened.

I stored my laptop away, positioned my smartphone right in front of me and connected my headset. This was the start of my mobile-only workweek. Read More

March 28, 2017

Mobile Business Insights turns 1: A look at the 10 most popular posts

Over the past year, we have had mobile business thought leaders share news and insights on mobility services, mobile security, app development and more. Read More

September 16, 2016

Lowekey Camp transforms high schoolers into developers

Last week, I had the privilege of attending Lowekey Camp, and it was one of the best experiences I've had since joining IBM. Read More

August 16, 2016

Banner Morghulis: Five reasons why all mobile banners must die

Game of Thrones season 6 premieres this weekend! Here are five reasons why all mobile banners must die. Read More

April 22, 2016

How mobile analytics is changing the game for enterprises

Customer analytics changed how organizations look at and relate to customers. Now, mobile has come along and changed the game again with mobile analytics. Read More

March 23, 2016

SXSW Interactive 2016: 5 key trends from the innovation hotbed

SXSW is well-known across the country as a music festival, but the interactive piece of the event has been growing quickly over the years. Read More

March 22, 2016

Protecting shared data in mobile environments

An overview of the challenges that come with protecting enterprise-level shared data in the mobile world. Read More

March 15, 2016

Leveraging mobile data to create hyper-personalization

Today, enterprises have access to tons of mobile data. But how can they sort through it all? Read More

March 9, 2016

The evolution of mobile apps today and in the future

Technology is constantly evolving, and apps are no exception. Futurists discuss the evolution of mobile apps and where they will likely be in five years. Read More

March 8, 2016

Understanding customers in context through mobile analytics

Mobile analytics provide the richest of data that you can get, and enterprises can use this information to deliver culturally relevant experiences. Read More

March 4, 2016

Mobile Business Insights: Mobile World Congress edition

More than 90,000 attendees are making their way to Barcelona to attend Mobile World Congress, the world's largest exhibition for the mobile industry. Read More

February 19, 2016

Mobile analytics: Creating more personalized and engaging customer experiences

Mobile analytics can provide entirely new data sets that allow companies to understand their customers like never before. Read More

February 11, 2016

How mobile technology is advancing: Our top five posts of 2015

Mobile technology has advanced throughout 2015, and will doubtlessly continue to do so in the future. Read More

December 28, 2015

Industry thought leaders predict the future of mobile

The future of mobile is almost impossible to predict. Mobile devices have transformed. Read More

December 16, 2015

Why CMOs need to think mobile-first

Ninety percent of millennials say their smartphones never leave their sides. Marketers need to think mobile-first as content consumption changes. Read More

September 9, 2015