Contributor

Alisa Maclin

Vice President of Marketing for IBM Mobile Enterprise

Alisa Maclin is Vice President of Marketing for Mobile Enterprise at IBM. She leads all aspects of worldwide marketing for IBM’s mobile solutions portfolio, including strategy, advertising, brand, digital, research, communications, product and partner marketing. Over her career with IBM, Ms. Maclin has held global marketing and sales leadership roles in IBM's Software, Global Business Services, and Sales and Distribution divisions, with a focus on emerging, high-growth business segments. Ms. Maclin lives in Irvine, California and holds a BA in Communications Studies from UCLA, and an MA in Communications Management from USC's Annenberg School for Communications.

Articles by Alisa Maclin

Employee mobile retail apps: The best gift that retailers can give this holiday season

Employees and their customers want more mobile this holiday season. Research shows that 58 percent of consumers find that mobile-equipped retail staffers enhance… Read More

November 10, 2017

3 ideas to jumpstart your retail mobile strategy [Infographic]

Mobile has become so pervasive in consumer shopping habits that having a retail mobile strategy is absolutely essential. Read More

March 17, 2017

Three lessons for marketers on driving memorable customer experiences

An overview of what one marketing team learned about using digital and mobile to deliver memorable customer experiences. Read More

April 4, 2016

Creating great mobile experiences: 3 things every CMO should know

Most smartphone users have an average of 24 apps, but they spend 80 percent of their time on just five truly great ones. Read More

December 2, 2015