Building apps: Is your app development strategy future-proofed?

By John Ponzo

To unlock the full potential of mobile, enterprises are building apps for just about everyone — customers, employees and business partners. However, these app development efforts are often ad hoc, creating fragmented app landscapes, confusing user experiences and causing back-end integration inefficiency.

Additionally, there is a deluge of new technologies being introduced into the mobile environment: IoT, augmented reality (AR) and artificial intelligence. To keep up with evolving mobile technology now and into the future, enterprises need a flexible and agile mobile strategy.

A holistic approach to building apps can not only streamline the development process, it also can improve business collaboration and productivity. It also can better position you to be agile and flexible enough to adapt quickly in the future as technology evolves.

IBM Mobile at Scale, a highly scalable, serverless cloud compute option, offers a unique approach to reducing the complexity of app development, making it easier to build apps for the future. Here’s how:

No worries about infrastructure

Mobile at Scale expedites back-end integration by allowing developers to leverage industry applications, accelerators and reusable data connectors. This can lead to significant cost savings. In a Forrester report on the total economic impact of Mobile at Scale, one organization was able to reduce its development and deployment costs for each of its mobile applications by 30 percent.

Elimination of fragmented app development and mobile investments

Through the adoption of a holistic enterprise mobility strategy, where applications are built on a single platform rather than multiple mobile platforms by a number of vendors, enterprises can gain greater utility and synergies across the mobile application lifecycle. This can drive significant cost savings during app development and allow for smart investments that benefit the entire mobile portfolio — something that isn’t possible when applications are being built in a one-off, ad hoc fashion.

Consistent, high-quality user experiences

When businesses move to a holistic app development approach rather than building mobile point solutions on an app-by-app basis, they can design contextually relevant mobile solutions that provide a better user experience. This positively impacts user engagement and operational productivity.

The Forrester report outlines the cost savings and benefits enabled by Mobile at Scale for one customer, a commercial airline carrier. The organization was building apps without a holistic approach; however, once they implemented Mobile at Scale, they could:

  • Deliver user-centric mobile services that helped increase revenue and protect competitive advantage.
  • Improve business outcomes with a holistic, enterprise-wide mobile strategy.
  • Achieve productivity improvements through the creation of more user-centric applications.
  • Capitalize on emerging technologies, including AR, voice recognition and IoT solutions.

Mobile at Scale can deliver a positive return on investment and you can use a cloud environment to enable continued innovations within microservices architectures.

Written By

John Ponzo

IBM Fellow, Mobile Chief Technology Officer

John is an IBM Fellow, Vice President and CTO for IBM MobileFirst.

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