How internal communication apps boost collaboration and productivity

By Jonathan Crowl

Employee communicating with remote workers via video chat


Employee communication may not register as its own expense line in every business, but make no mistake: It has a clear impact on any company’s bottom line. At the enterprise level, the stakes for effective communication are enormous. The Society for Human Resource Management (SHRM) notes that businesses risk losing thousands of dollars per employee annually due to poor communication methods that reduce productivity, efficiency and the ability for each employee to do his or her job.

The potential losses seem to grow as the company’s employee roster expands, per SHRM. This is where internal communication apps can make a significant difference for small and large businesses alike. By leveraging communication tools that adopt social messaging for business intent, it’s possible for employers to support communication that delivers a range of benefits to individuals and the larger organization.

Here’s a look at how internal communication apps can improve communications for any organization to facilitate collaboration, boost productivity and raise profit margins.

Supporting internal collaboration

Workers are more mobile than ever, which makes traditional lines of communication less effective at the enterprise level. While companies emphasize collaboration in the workplace, their employees may be working from home or a remote work site. Businesses have access to a range of collaboration tools that facilitate this remote work. An internal communication app provides the ability to communicate through multiple channels simultaneously, with workers located in the office and out in other parts of the world, facilitating brainstorming, critical discussion and file-sharing all at once.

Some of these internal communications apps feature a combination of digital phone, video and collaboration spaces in addition to instant messaging functionality, so employees have multiple options when choosing the best way to communicate. With these communications solutions in hand, employees can be more efficient about how, when and where they do their work. Unlike a work email account, where all communications get jumbled into one big inbox, digital communication apps can create individual channels for specific projects and conversations.

Breaking down hierarchies

An internal communication app breaks down the traditional top-down movement of information in a workplace. Instead, these solutions can facilitate communication among employees and between employees and managers. Because the trickle-down method of communication can be disrupted when one link in the chain fails to adequately inform everyone below them, poor workplace communication can quickly lead to big business problems. Certain departments may not get the memo about a new software update to install, or workers may be told of a new companywide rule without being given a proper explanation for why that rule has been put in place.

A communication app can ensure information reaches the entire company faster and more effectively. Meanwhile, it also provides an outlet for effective internal marketing. Businesses can replace boring, often-ignored, all-staff emails with more dynamic, interactive content that reinforces the brand narrative and encourages employee buy-in.

Improved communication and engagement

Critics of internal communication apps will argue that these solutions are just a reinvention of a different communication tool: email. While it’s true that email remains an important communication solution for any business, there is evidence that it is ineffective in some instances.

According to Business 2 Community (B2C), as many as 73 percent of all emails received by employees are not relevant to their roles. Email also represents an increased security risk from phishing schemes; reducing a worker’s dependence on email communications could reduce the occurrence rate of malware attacks unwittingly triggered by employee error.

Social communication tools can disseminate information among employees more quickly. B2C suggests that the use of internal communications tools can increase productivity by 20 to 25 percent.

Business leaders should remember that email can be effective at delivering text-based content, but it has a number of limitations, including the inability to communicate via phone or video and a lack of collaboration tools. With a strong communication app, you can combine several communication features into a single, comprehensive solution.

Multipurpose integration

Internal communication tools can integrate with third-party apps and solutions to make these platforms more central to your enterprise communications. Slack, for example, integrates with a growing list of third-party apps that employees can use to assign tasks, manage large projects, process payments, share files and provide external customer support, among other functions. These communications tools are much more than a social messaging app; when integrated correctly into your enterprise mobility, they can become hubs of business communication.

Poor internal communications can be a drain on employee productivity and even dampen morale, but companies have many options to choose from when seeking an app-based solution to facilitate better communication throughout the organization. Consider an internal communication app to enable better productivity and job satisfaction among your workforce.