20 significant 2017 mobile stats on app engagement, enterprise mobile innovation, and more
Digging into significant 2017 mobile stats reveals some key trends on changing consumer behaviors and enterprises that are working hard to keep up. Mobility trends research reveals disruption in mobile markets, including uncertainty around the future of mobile advertising and the beginnings of consolidation in app usage.
Firms are struggling to keep up with internal demand for new app development. For organizations with the ability to deliver engaging new mobile applications, there’s massive potential for highly engaged audiences.
The following list highlights how mobile has changed in the past year:
- Smartphone sales increased 5 percent in 2016 over 2015, totaling 1.5 billion units sold worldwide (Gartner).
- There is more than 4.5 times the number of Android users than iOS users worldwide, with Android representing 81.7 percent of market share in Q4 2016 to Apple’s 17.9 percent (Gartner).
- Mobile adoption is still growing, as 77 percent of US adults owned a smartphone in November 2016 (Pew Research Center).
- Consumer engagement with mobile is undergoing solid growth. In 2016, the average user spent 3.1 hours engaged, compared to just under one hour per day in 2011 (KCPB).
- The total time spent in apps worldwide reached 1.6 trillion hours in 2016 — a year-over-year app engagement increase of over 50 percent (App Annie).
- The top five app activities among US consumers in 2017 are listening to audio, social media, gaming, video viewing and messaging (eMarketer).
- The average US-based smartphone owner uses over 35 apps per month. The top 20 percent of app users use over 45 apps monthly (App Annie).
- Though the number of apps available worldwide is exploding, the number of enterprise apps is not accelerating. Resources are a barrier to enterprise app development, including worker hours and skills gaps. (Gartner).
- The average number of apps used monthly by US consumers declined slightly (0.3) between 2016 and 2017, which analysts believe is a sign of gradual consolidation of functionality in the app market (eMarketer).
- Worldwide, 75 percent of all internet usage originates from a mobile device (Zenith).
- Mobile apps have much higher engagement rates than mobile-optimized websites or desktop web viewing, including 100 percent to 300 percent higher conversion rates (TechCrunch).
- There were 3 million Android apps available in its app store in June 2017, with available options growing at a rate of more than 1,300 apps per day (Business of Apps).
- There are 2.2 million iOS apps in the App Store as of January 2017 (Business of Apps).
- Android and iOS account for 99.6 percent of the global smartphone market (Gartner).
- The average enterprise has deployed eight apps, has 2.6 in development and 6.2 planned for the next 12 months (Gartner).
- Neuroscience researchers have discovered for today’s consumers, delayed mobile loading times are more physiologically stressful than viewing a horror film (Ericsson).
- Global consumers spend an average of 28.8 minutes a day viewing mobile videos (Zenith).
- Mobile ad spending now accounts for 51 percent of digital spend. Mobile spending is projected to triple and reach $201 billion by 2021 (IAB).
- Mobile adoption of ad-blocking software has grown 90 percent since 2015, with 419 million global smartphone users deploying ad-blocking software (KCPB).
- From an adoption standpoint, messaging apps have now overtaken social media. Three billion people use messaging, compared to 2.5 billion social media users. Messaging apps also have nearly double the retention rate of average apps (AdWeek).
Looking back over changes in consumer behavior and how they’re reflected in these 2017 mobile stats, it’s clear consumer desire for engaging app content is on the rise. Organizations that can deliver innovative mobile experiences to external and internal consumers — including popular features for video and messaging — can earn highly engaged audiences.