Mobile at Scale: The holistic approach to integration

By Bheem Athanikar

It’s no secret Americans are using their mobile devices more than ever before — approximately five hours per day, up 20 percent from just two years ago, according to TechCrunch. No other piece of technology in modern times has affected people’s lives as deeply as the smartphone. Nearly everyone is an expert user of this technology, regardless of their demographic. To keep up with this mobility trend, enterprises have turned to solutions such as Mobile at Scale.

Like you, I love the power and constant helpfulness of my phone — and, of course, the apps that make it all happen. Over the past three years, I’ve had the pleasure of helping organizations tap into this mobile medium to deliver their digital transformation initiatives. While I was at it, I’ve seen and learned a few things about mobile integration.

Find out the total economic impact of mobile at scale

The traditional piecemeal approach

Today’s leading organizations are constantly looking for more ways to integrate mobility and bridge the gap between personal and business use, even expanding their budgets to do so. As mobile devices have become more mainstream in business, companies have been reactively creating their solutions in a piecemeal approach, administering numerous mobile services, software and vendors, but missing out on the benefits of scale. The unfortunate byproducts of this approach are cross-platform compatibility issues, heterogeneous user experience and increased overall project costs.

In 2015, a study of 585 developers and development managers in nine countries found that about two-thirds of all mobile development projects fail to meet objectives. This high failure rate is mainly attributed to the piecemeal approach. Only recently have enterprises started to select viable technologies, programming languages, APIs and models, leading to on-time delivery and the expected quality and usability across their entire mobile portfolios.

Real-world success using a holistic approach

Highlighting a real-world example of a major international airline that implemented it and its total impact over three years, an IBM study reveals a comprehensive mobile approach addresses the major challenges that are typical of a fragmented development approach. Mobile at Scale lowers operational costs while yielding quantifiable results such as increased ROI and unquantifiable benefits such as improved customer experience, a competitive advantage and new revenue streams.

As mobile applications become the main interfaces for organizations engaging with their customers, employees and business partners, it’s imperative to have a cohesive, streamlined mobile environment. As the Forrester study outlined, the benefits of adopting a comprehensive strategy are both quantified and unquantified, but the results are definitive.

The benefits of implementing Mobile at Scale

Do you want to know how your business could undergo a transformation using a holistic approach? Based on the example of the cost savings from the airline customer, IBM created the Mobile at Scale Estimator interactive tool so you can see the benefits of implementing this comprehensive strategy for your business. Plug in figures specific to your organization to get a high-level estimate of how it can help your mobile business unit.

Find out the total economic impact of mobile at scale

Written By

Bheem Athanikar

Mobile at Scale Offering Leader for North America

Bheem is a seasoned executive with a broad array of expertise in developing, executing and managing hypergrowth strategies. Most recently, Mr. Athanikar led strategic service offerings for IBM as part of the incredible partnership between Apple and IBM. Over the last 2 years,…