Can you get through the all-mobile company corn maze without getting lost?

By Jasmine Henry

A corn maze.

Mobile transformation in the enterprise is like a corn maze — the journey to becoming an all-mobile company is fraught with twists, turns and some dead ends, with no straight path in sight. Some who enter will wander for hours, while others will take every correct turn and arrive efficiently.

Though it may be a bit spooky to think of getting lost during mobile transformation, it may also be a smarter mindset. Recent studies reveal C-suite executives are focused on digital evolution, but they’re taking different paths toward the same goal. Out of 388 CEOs and senior business leaders in user organizations worldwide, just 20 percent are engaged in digital-first development in 2017. However, 47 percent are transforming in response to pressure from their executive boards.

You don’t want to spend the cold October nights lost in a winding maze of dead ends, so how do you follow the easiest path to becoming an all-mobile company?

Download Gartner report on managed mobility services

Choose your own adventure: BYOD or not?

When it comes to supporting the right way for employees to acquire mobile devices, you face a challenging choice among three turns in the corn maze. Each carries its own benefits and potential challenges, such as the following:

  • Business choice: You can provide devices for employees based on roles, budgets and other key factors. Though business-selected mobile devices might ease mobile management, employees might retain personal devices for work if they don’t like the selection.
  • CYOD: You can allow employees to select mobile devices from a list of pre-approved devices, which might provide a reasonable medium between business-selected and BYOD environments. This might lead to gains in employee satisfaction and productivity, without the higher support costs associated with BYOD.
  • BYOD: In the classic “risk versus reward” choice, BYOD is a favorite policy among employees. Eighty-seven percent of workers are able to use mobile apps or other technologies to work from their own devices, according to Syntonic research. Though going this route can lead to massive gains in employee satisfaction and productivity, it might require the adoption of smarter mobility management to avoid complex support or security risks.

There is no one-size-fits-all approach for enterprises in their maze toward a mobile-first work culture. BYOD coupled with managed mobility can lead to a $68 million lift in employee productivity over a period of three years and significant ROI. However, organizations are wise to weigh their own employee preferences and cultural factors in deciding which approach to take.

Don’t get lost in the mobility maze

Though one wrong turn might be inevitable, the wrong strategy to surviving the maze of mobile transformation is expensive. Getting lost while your competitors engage in mobile development can lead to lost revenue and missed opportunities to innovate products and services. The right approach is using metrics and certain mindsets for change.

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Gartner estimates two-thirds of CEOs lack any metrics for evaluating the success of their digital transformation initiatives in 2017. Though measuring any change occurring at the intersection of people, technology and culture is hard to quantify, executives might be overthinking this fork in the road. CEOs are adopting digitally driven revenue as a key metric, with 33 percent relying on this to gauge their progress toward being an all-mobile company.

When analyzing these leaders and their processes, researchers noticed the three following trends:

  1. Setting transformation goals as a strategic priority
  2. Emphasis on enterprise-wide execution versus siloed implementation
  3. Ability to map mobile initiatives to superior business results

Not all who wander are lost

Mobile evolution is never an overnight process for any organization. You can benefit from the mindset of surviving a corn maze as you focus on making your organization an all-mobile enterprise and using mobile technologies to improve customer and employee experiences. Even if you take one or two wrong turns, you’re not doomed — especially if you adopt metrics and a mindset of strategic transformation.

Written By

Jasmine Henry

Jasmine E. Henry, MS

Jasmine is a commentator on emerging technology and freelance writer in the greater Seattle area. With a professional background in analytics, big data, mobility, and security that spans both the for-profit and government sectors, her professional interests include artificial intelligence…

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