12 surprising mobile technology statistics enterprises can take into 2018
The new year is right around the corner. Reflecting on the top mobile technology trends over the past 12 months reveals significant changes in how individuals connect with mobile at home and at work.
In many ways, 2017 has been the year mobility reached some major tipping points. Recent studies on mobility adoption, app trends and security reveal a changing mobile climate. Users are spending more time on video and demanding more personalized experiences if they’re comfortable sharing their data with brands. IT security professionals understand that between social engineering-based threats and the IoT, mobile security is more serious than ever before.
Post-app technologies such as virtual reality (VR), the IoT and chatbots are all marching toward maturity. Though consumer adoption of AI-driven personal assistant apps might be considered slow, surveys reveal consumers might be surprisingly comfortable using cognitive intelligence features to interface with brand chatbots.
As executives consider 2018 and new ways to advance mobility in the enterprise, take inspiration from the following 12 statistics that reveal the state of mobile technology and consumer habits in 2018:
Mobile statistics to consider
- For every eight minutes users spend on smartphones, seven of those minutes are spent in apps (Smaato).
- Users now spend approximately five hours per day on their mobile devices (Flurry).
- Nearly three-quarters of US adults use smartphones (eMarketer).
- Fifty-six percent of consumers believe brands should use data for smarter personalization (Mindshare World).
- Global smartphone owners ages 16–24 have now reached the “mobile tipping point,” spending as much time on mobile as all other devices combined (GlobalWebIndex).
- Mobile video ad spending has grown 142 percent in Q2 2017, making video the fastest-growing ad format (Smaato).
- Worldwide mobile app store and app advertising spend will grow at a 20 percent CAGR to exceed $340 billion in 2021 (App Annie).
- Sixty percent of consumers ages 25–34 find it easier to chat with brands through messenger apps, while 27 percent have used chatbots to talk to brands (Mindshare World).
- Though consumer adoption of AI-powered personal assistant apps remains “sluggish,” super users are logging 1.5 hours per month on this category of mobile (Verto).
- Ninety-four percent of IT professionals expect mobile security attacks to become more frequent, while 79 percent report increased difficulty securing devices (Dimensional Research).
- Over the past two years, the number of vulnerability scans directed at IoT devices has increased 458 percent (AT&T).
- Organizations that embrace unified monitoring through mobile management can anticipate 25 percent faster repair times and 20 percent less downtime (Information Age).
What does this mean?
The smartphone takeover is officially complete. Though it remains to be seen how mobile technology will evolve in 2018, it’s clear mobility — and apps in particular — has become an intrinsic part of consumers’ lives at work and at home. Executives are wise to use these insights into mobility to shape their strategies for digital transformation in the new year.
Today’s mobile users want convenient, personalized app experiences at home and in the enterprise. Organizations that balance this demand for innovative applications with smart approaches to monitoring and managing security risks are likely to win the race for mobile transformation.