10 mobile myths that shouldn’t spook you

By Jasmine Henry

As you enjoy the spookiest time of the year, don’t get sucked into believing the hype around mobile news that just isn’t true. Though supernatural Halloween fiction about ghosts and werewolves may exist to entertain, there are few thrills in allowing your enterprise mobility team to be spooked by mobile myths.

Mobility for enterprises is advancing at a staggering clip, which may be part of the reason why there are so many hoaxes, rumors and tall tales surrounding this technology. Read on to discover some of the mobile news that should have never made it past the water cooler:

Myth No. 1: BYOD is a financial pit

Ninety percent of organizations now permit some form of BYOD policy, according to Harvard Business Review. However, not all organizations are sold, with 85 percent of respondents in a recent Crowd Research survey reporting adoption barriers such as support cost concerns or management opposition.

Though multidevice management isn’t simple, programs do pay off. Studies into the economic impact of managed mobility for BYOD reveal 108 percent ROI in three years, including $68 million gains in employee productivity.

Myth No. 2: Talent will forever limit mobile innovation

Talent shortages and limited budgets are barriers to developing new mobile apps. Research and advisory firm Gartner estimated in a worldwide study conducted from October to November 2016 that 39 percent of organizations haven’t released a new app in 12 months, with an average of 6.2 apps in a backlog.

Though the situation isn’t exactly hopeful, feeling hopeless means you’ve bought into this myth. Organizations are taking new approaches to mobile development, including adopting code-free rapid application development tools.

Download Gartner report on managed mobility services

Myth No. 3: Mobile-optimized web is enough

With mobile talent shortages acting as a barrier to rapid app development and deployment, aren’t mobile-optimized web applications enough? Apparently not. US consumers spent 92 percent of smartphone time engaged with apps, according to Flurry, and Criteo has found apps have up to 300 percent higher conversions than mobile web.

Myth No. 4: Push notifications are over

Up to 60 percent of mobile users disable push notifications from apps in some product categories, according to Kahuna research. However, that doesn’t mean users hate push notifications — it means they dislike it when branded apps broadcast irrelevant messages. In other product categories, push opt-in rates are as high as 80 percent.

Localytics estimates 48 percent of users want to receive personalized offers through real-time notifications. And despite the opt-out rates, Business Insider reports users who enable push notifications are more engaged, logging 53 percent more monthly sessions.

Myth No. 5: Wearables aren’t engaging

Medium reveals 50 percent of consumers who purchase a wearable device abandon it three to six months after purchase. This stat doesn’t necessarily prove wearables aren’t engaging, just that consumer smartwatches and fitness trackers don’t always fit into buyers’ lifestyles.

As the wearable market is still in its early stages, future devices will be able to address complaints about aesthetics, comfort and accuracy. For example, companies are developing smartwatches that resemble more stylish, traditional watches; others are developing wearables that are virtually invisible and fit users more comfortably. And the devices themselves will only get more accurate thanks to increasingly sophisticated sensors.

Upskill has found 93 percent of companies are still pursuing wearable technology for mobile transformation. The goods-producing sector is driving wearable adoption for fewer employee errors, better safety and cost savings.

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Myth No. 6: Mobile threat management is impossible

Twenty-five percent of organizations surveyed by Dimensional Research didn’t know whether their devices were breached, and 94 percent expect mobile risks to get worse. In addition, 79 percent believe mobile threat management is getting harder.

However, industry experts haven’t bought into the myth. Gartner research reveals the latest techniques in mobile security for 2017, including managed detection and response, can protect against advanced attacks and better enable digital business transformation.

Myth No. 7: Security and UX are at odds

According to The Telegraph, you see the trade-off between user experience (UX) and security whenever you have to create a more complex password or log in again because you’re using a new device. However, common beliefs that a secure mobile experience must carry a clunky UX are increasingly out-of-date.

Emotionally satisfying design can coexist with mobility that seamlessly encourages secure behaviors. IT Briefcase cites examples of secure mobile UX design, including the following:

  • Increased adoption of biometric or token-based authentication
  • Adopting clear, user-friendly language around security features
  • Seamless encryption layers, such as file-level encryption

Myth No. 8: Post-app is a distant future

The death of “Pokemon Go” and disappointing VR headset sales have made some wonder whether post-app technology, such as self-driving cars, is a myth. While the 400,000 Oculus Rift headsets sold in 2016 don’t represent a staggering number, as reported by Forbes, technologies like VR, AR, and chatbots have value as tools for training and productivity for many enterprises.

Gartner, in its worldwide study of 163 IT and business leaders from October to November 2016, has found more than half (52 percent) of organizations are exploring post-app technology for their mobile strategies.

Myth No. 9: Location-based mobile is creepy

Some believe location-based personalization is intrusive, and they’re not always wrong. If brands aren’t driving value in exchange for their customers’ mobile data, collection methods are one-sided and, yes, creepy. In contrast, brands who provide exclusive deals and savings offers through location-based mobile are winning customers’ hearts. According to eMarketer, 35 percent of consumers expect more personalized mobile experiences in the future, with 25 percent anticipating more location-based communications from brands.

Myth No. 10 : Shadow IT has won

Few organizations can accurately report the use of unauthorized technology, but it’s a known risk. Data loss and downtime cost $1.7 trillion each year, according to Forbes. However, it hasn’t won, and it isn’t inevitable — low-code and no-code app platforms could provide one solution to perceptions that IT works too slowly and drives unauthorized technology adoption.

Which of these mobile myths did you believe?

Though there are challenges standing between organizations and mobile transformation, no one’s doomed. The mobile talent shortage, shadow IT and other key issues are definitely spooky, but think of these barriers as a choose-your-own-adventure story instead of a horror movie. Solutions exist to simplify challenges with app development and secure mobile device management for organizations that are brave enough to ignore these myths.

Written By

Jasmine Henry

Jasmine E. Henry, MS

Jasmine is a commentator on emerging technology and freelance writer in the greater Seattle area. With a professional background in analytics, big data, mobility, and security that spans both the for-profit and government sectors, her professional interests include artificial intelligence…

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