3 ways green business is making use of mobile technology

By Jonathan Crowl

Going green isn’t just an ethical decision — for many companies, becoming a green business can be a cost-cutting move. In many regards, the green movement is one that aims to inspire more efficient operations, both in the private home and in the workplace. Innovation focused on green solutions has accelerated the adoption of these eco-friendly alternatives.

Recycling programs and energy-efficient lighting are a great start, but mobile technologies are playing a large role in achieving next-level eco-friendly initiatives that improve operations while also helping the environment. Here’s a look at three ways technology is driving this innovation:

1. Better supply chain management

Supply chain management has a major impact on the success or failure of a business. Effective management can optimize the transportation of goods throughout a supply chain, minimizing operational downtime while streamlining manufacturing processes. Transportation and manufacturing goods are both key line items for a company. As GreenBiz points out, transportation logistics is a $5 trillion global industry.

Mobile technology is a big help in this regard. Not only is mobile used to manage transportation fleets through simple, easy-to-use platforms, but mobile is being used to analyze weather patterns that could disrupt or redirect the transportation of goods, giving brands the ability to reroute this movement or adjust other aspects of their operations in response. By taking a predictive approach to increasingly erratic weather patterns, enterprise organizations can minimize the cost presented by natural forces. This can reduce energy and fuel consumption, saving money while benefiting the environment.


Mobile supply chain management can also help a green business optimize its use of certain resources, ranging from energy to water. The conservation of renewable resources is important both as a business strategy and as an environmentally friendly practice, cutting costs while alleviating demand on these material resources.

2. Improving rural agriculture

Agriculture is particularly challenging in developing countries because of the limited access to information and other resources. However, mobile technology is improving approaches to rural agriculture. According to The Christian Science Monitor, multiple mobile apps have been developed to target farmers in the Philippines, where mobile phone penetration rates are very high in spite of the country’s relatively weak economy.

Through those mobile apps, farmers are able to learn valuable skills and gather information pertaining to pest control, crop diseases and better crop management. An efficient use of resources is key to increasing crop yields and raising the quality of those crops, and mobile technologies make it possible to improve irrigation and water efficiency while also regulating the use of pesticides and other chemicals. Through improved farming practices, these farms can also implement sustainable practices that preserve the quality of their topsoil for future growing seasons.

3. Reducing office waste

Within an enterprise office environment, there are endless opportunities to implement green business strategies through mobile technology. Timed lights and motion-sensor lights are just two examples of such features. Another big opportunity, as noted by Green Geeks, pertains to a building’s water consumption: Through efficient toilets, aerated faucets, efficient smart appliances and timed sprinkler systems, businesses can take a huge bite out of their water consumption, sometimes saving 1,000 gallons or more every month.

Mobile devices can also facilitate a shift to a paperless work environment, while operational expense management tools can track the monthly consumption of utilities and resources and use analytics to recommend beneficial changes.

Green business practices make sense for their environmental and financial benefits, so enterprises are smart to seek out any way to become more efficient. More often than not, mobile tech offers a path for improvement.