The top 10 sessions to attend at Mobile World Congress 2017

By Katie McWilliam

GSMA’s Mobile World Congress 2017, an annual, must-attend enterprise mobility and mobile communications trade show, will take place in Barcelona, Spain, from February 27 through March 2. As it has in past years, the event promises to bring with it an astounding array of new announcements surrounding portable devices, wireless connectivity and the streaming digital and media landscapes.

With so many exciting sessions to attend, how should you maximize your time? Luckily, I’ve pulled out some of the highlights in this quick and handy guide to help make the most of your time in Barcelona:

1. Keynote 1: Mobile. The Next Element

Kick off Mobile World Congress with the first keynote of the event. Hear the inside insights from some of the world’s leading CEOs on how the operator community can play a key role supporting global economic growth and social capital. The speakers will discuss mobile video consumption, virtual reality, artificial intelligence and the IoT.

Monday, Feb 27
09:00 to 10:30
Hall 4, Auditorium 1

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2. Building Positive Engagements With the Connected Consumer

Customer experience is everything. In order to turn a customer into a brand loyalist, companies must invest in infrastructure, products and services while creating a great experience for consumers at every touchpoint. Operators that connect with consumers through outside-of-the-box thinking have an opportunity to reimagine their brand. Follow the hashtag #MWCBPE for all the commentary on this session.

Monday, Feb 27
16:15 to 17:45
Hall 4, Auditorium 3

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3. Artificial Intelligence: Chatbots and Virtual Assistants

Virtual assistants and chatbots are revolutionizing customer care. Learn how artificial intelligence is transforming how we interact with the world around us. You can tweet your comments and questions using #MWCAI1.

Monday, Feb 27
11:00 to 12:10
Hall 4, Auditorium 3

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4. Keynote 2: The Digital Economy

The digital economy will continue to transform how business is conducted and how we manage our relationship with partners, customers and consumers. And, there is incredible potential for growth. In this digital economy, only the agile will thrive. Learn more about the current and future impact of the virtual and digital revolution.

Monday, Feb 27
12:30 to 13:30
Hall 4, Auditorium 1

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5. Digital Reinvention in the Cloud

Companies are only as good as the experiences they create. So, how does your business measure up? This exciting daylong session focuses on how members of the C-suite are digitally transforming their businesses. During the first half of the day, join CEOs and senior business leaders who are combining strategy, technology and creativity to digitally reinvent their business.

During the second half of the day, join CIOs and CTOs who are forging new technology combinations to radically improve operations, reimagine experiences and drive business value. Learn more about how you can outthink your competitors and hear from companies who are getting ahead with digital reinvention in the cloud.

Tuesday, Feb 28
10:00 to 19:00
Hall 8.0 NEXTech Theatre B

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Click here to indicate your interest in attending

6. Keynote 8: The Fourth Industrial Revolution

Technology is revolutionizing every aspect of our lives, from how we live to how we work and how we connect, and this revolution is the first of its kind. As such, individuals, private organizations and public entities will have to come together to unleash the full potential of this revolution. This keynote will touch on everything from the IoT to artificial intelligence to uncover how enablers and users will help drive the Fourth Industrial Revolution.

Wednesday, March 1
09:00 to 10:30
Hall 4, Auditorium 1

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7. Enabling IoT Platforms

With the way trends are moving, many anticipate that the primary purpose of mobile networks will be to move IoT data and deliver it safely and securely to be analyzed and consumed. Because of this, the IoT is one of the main focuses of this year’s Mobile World Congress. This session will cover the importance of these two world-changing technologies to work together. To tweet your thoughts, use the hashtag #MWCIOTP.

Wednesday, March 1
11:00 to 12:10
Hall 4, Auditorium 2

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8. Keynote 11: Start Up Innovation

Innovation is the key to the tech industry and has been the driver to disruption. There is no denying the impact the startup community has had on injecting innovation and vibrancy into the digital economy. Learn more about today’s best innovation in the industry.

Thursday, March 2
09:30 to 11:00
Hall 4, Auditorium 1

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9. AR/VR Software, Platforms and UIs

What will the future look like with the use of AR and VR, and what does that future look like when the two are melded together? With the value of the AR/VR software market projected to overtake the value of the hardware market, what will be the demand of different functionalities and requirements from a software and content point of view? Participate in this discussion using #MWCVRAR1.

Thursday, March 2
11:30 to 13:00
Hall 4, Auditorium 4

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10. The Fan Experience

Put the fan first and make every seat the best seat in the stadium, even when a fan is watching from home. This session highlights how connectivity is innovating the fan experience, making fans active participants in the social experience. Tweet your comments and questions using #MWCFE.

Thursday, March 2
14:00 to 15:10
Hall 4, Auditorium 2

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This is sure to be another fantastic Mobile World Congress. Enjoy the event!

Written By

Katie McWilliam

Social Business Manager for IBM Mobile

Katie is the Social Business Manager for IBM Mobile, maintaining the social presence across Twitter, Facebook, LinkedIn, and YouTube. She helps develop the content marketing strategy to create engaging social content. Katie is aluma of Virginia Tech. Prior to IBM, Katie developed…

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