Aberdeen Group report shows how businesses are successfully harnessing mobile

By Karin Kelley

Mobile technology is transforming the way individuals get things done both in and out of the office, putting pressure on organizations to change the ways they do business. In fact, in a recent report by the Aberdeen Group, 71 percent of companies surveyed listed increased demand for access to mobile apps as the top pressure they face.

Though most savvy business leaders are well aware of the importance of mobile these days, becoming a mobile-first organization can be very challenging for many reasons. First and foremost, companies are working with a moving target. In other words, new technologies are rapidly emerging and user expectations are changing just as fast. Besides trying to meet new employee and customer demands, businesses are also feverishly working to stay one step ahead of their competitors in this new market landscape.

Challenges of going mobile-first

The benefits of going mobile include better productivity, increased user satisfaction and overall cost savings. However, businesses making the transition face serious challenges. First, businesses must consider the data security implications when enabling a remote workforce that is often using personal devices to connect to the corporate network. The same goes for enabling customers to access and purchase products from any device and network connection.

Second, businesses are having difficulty finding developers with the right skill sets to transition to a mobile-first model and stay on top of rapidly changing technologies and user demands.

Last, connected mobile devices and applications generate a massive amount of data that organizations must be prepared to handle and leverage to continuously improve their business strategy and remain competitive.

How businesses are leveraging mobile in successful ways

According to the Aberdeen Group report, best-in-class mobile companies are 10 times more likely to have very or extremely satisfied users. They’re also four times more likely to see high mobile application and service adoption. The following are some examples of success the research group found:

  • Financial services
    A bank added a voice-enabled virtual assistant to its mobile app to provide more personalized services based on machine-learning algorithms and data analytics. This feature enables users to access the information and services they need quickly and easily, improving customer satisfaction and attracting new customers.
  • Retail
    One retailer embedded location services and augmented reality into its mobile app to help customers find store locations. They’re also able to research and find products from any device, wherever they are on the network. The app enables customers to share their experiences with others, leading to increased sales and customer loyalty.
  • Manufacturing
    Leveraging data analytics, IoT devices and video collaboration, a firm was able to provide technicians with all the information they need at their fingertips to keep operations running optimally
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In another example, Allan Brothers, a Washington-based company that grows, packs and ships fruit, introduced several mobile apps to significantly improve its business operations, according to TechTarget. First, the company developed a mobile app to help vineyard workers track the quality of buds on the grapevine to inform them how and when to prune the plants, as well as what the quality and volume of the crops will be. Another internal and customer-facing app the company created gathers data on the pH and other attributes of grapes so that wineries can choose exactly when they want workers to pick and ship them.

Businesses today cannot afford to ignore the rise of mobility. Though making this transition can be a significant challenge, the Aberdeen Group report pointed out many ways to ease the pains, including leveraging data analytics and cloud-based mobile app development platforms through APIs. However, the key takeaway is that constant innovation is absolutely vital for companies that want to remain competitive in today’s mobile world.

Written By

Karin Kelley

Independent Analyst & Writer

Karin is an independent industry analyst and writer, with over 10 years experience in information technology. She focuses on cloud infrastructure, hosted applications and services, end user computing and related systems management software and services. She spent nearly eight years…

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