Enterprise mobility trends: How mobile apps can help organizations go green

By Crystal Bedell

Enterprises across a variety of industries have joined the green revolution. By modifying routine processes, enterprises are reducing their impact on the environment. In government, for example, the emerging concept of mobile voting has the potential to not only modernize a traditional, democratic process but also benefit the environment. A number of other traditional processes, namely in the healthcare and insurance industries, can also benefit from embracing enterprise mobility trends.

When healthcare and insurance organizations consider mobility and mobile apps, they typically focus on delivering patient/customer value and achieving efficiencies through automation. Though these benefits are certainly worthwhile, enterprise mobility trends can also help these organizations go green. Here are just a few examples of how:

Documenting and accessing patient health records

Giving doctors and nurses access to patient health records through a mobile app can reduce the amount of paper used and vehicle transmissions emitted. Instead of taking notes on paper and later entering them into the electronic health record software, clinical staff can enter patient data directly into the app from the patient’s bedside. Mobile apps also enable doctors to view patient records, including medical history and lab reports, anytime and anywhere. There’s no need to transfer records from one medical facility to another or for a doctor to drive to another facility. Even imaging scans can be viewed through a mobile app, which allows doctors to diagnose diseases and conditions as lab results are filed. All of these documents and images can remain in a digital format and be accessed through a secure server.

Improving doctor/patient communication

Mobile apps can also be used to facilitate communications between patients and healthcare providers. Anything that requires a form or would normally be communicated through snail mail — such as lab results, reminders to schedule routine appointments and requests for referrals — can be communicated via a web app. Patients can also use a web app to view and update their own health records. For example, instead of visiting the office to fill out a request for immunization records at the start of a new school year, parents can submit a request and get instant access through a mobile app.

Shopping for insurance policies

In an article on disruptive tech trends for 2017, Forbes reported that four out of five people use their smartphones to shop. Knowing this, why not give customers the option to shop for their insurance policies? From comparing coverage and quotes to actually purchasing a policy, a mobile app eliminates the need to drive to an insurance office and fill out forms that are later entered into a computer. According to an article on LinkedIn, some insurance companies use mobile apps to offer temporary policies such as travel insurance and personal accident coverage for sports.

Filing claims

Insurance mobile apps allow policyholders to file insurance claims at the site of an accident or other covered event, so long as it’s safe to do so. The policyholder can submit photos of the damage so the insurance company doesn’t have to send out a claims professional. Plus, real-time access to information means there’s no need to send documents in the mail. Policyholders can access an explanation of policy coverage, a copy of the repair estimate, the status of repairs and an overview of payments received.

Policyholders don’t have to file any claims to benefit from a mobile app. Customers can also use it to pay their bills and access policy and insurance card information.

Enterprise mobility trends offer a number of benefits to customers, enterprises and the environment. The ability to both access and submit data and files digitally and immediately reduces the amount of paper used and the number of cars on the road. As enterprises seek to realize the many benefits of mobile apps, they should take into account how going green helps increase their return on investment, and most importantly, helps to save our planet.

Written By

Crystal Bedell

Principal, Bedell Communications

Crystal Bedell is a freelance technology writer based out of Spokane, Wash. She has covered B2B technology for 15 years and is currently Principal of Bedell Communications, a content creation and consulting firm.

Other Articles by Crystal Bedell
See All Posts