Implementing mobile innovation in the automotive, healthcare and entertainment industries
Mobile app development is in demand across multiple industry sectors, with mobile innovation happening right before our eyes. How are mobile technologies and other mobile innovations advancing the automotive, entertainment and healthcare sectors in particular?
The automotive industry
It is easy to see mobile innovation abound in the automotive sectors. Automakers and others in the vehicle supply chain see tremendous opportunity in linking their existing products and systems with consumers’ ubiquitous phones and tablets.
For one, creating the connected car experience is seen as the first priority for many carmakers. Whether that means including 4G and LTE hotspots in a car so mobile devices can connect to the internet from within the vehicle or creating even stronger integration through Android Auto and Apple CarPlay – which let drivers interact with their mobile devices from the car’s entertainment center and LCD screens – automotive companies are investing in the mobile experience.
This even takes on a marketing tone. For instance, OnStar’s AtYourService plan lets drivers purchase goods, book reservations and buy services from surrounding businesses based on the vehicle’s current geographic location. Marketers’ audiences are stuck in the car and have their mobile devices on them — those who deploy innovative tactics might just be able to capture their attention.
The entertainment industry
Mobile innovation in the entertainment sector generally falls under the following two categories:
The great thing about mobile devices these days is that their power and touch screens create excellent gaming experiences. Mobile virtual reality tools such as the Oculus Rift, Google Glass and Microsoft HoloLens are all examples of mobile devices that are on the cutting edge of mobile innovation. These pieces of technology enhance reality and provide brand-new experiences to consumers.
Television and media
The unveiling of Sling TV and other cord-cutting services means consumers will be watching more multimedia content from their mobile phones and tablets than ever before. This presents an opportunity to create cross-platform and cross-medium services that deliver content and advertising to consumers in the same way they consume media and video. If consumers see a commercial or ad for something on TV, they’ll expect to be able to touch the screen and get more information. This is a prime example of increasing mobile engagement.
The healthcare industry
Mobile innovation in healthcare is allowing more patients access to advanced treatments and world-class doctors they may otherwise not have:
Apps can send biological information such as heart rate, blood pressure and blood oxygen level directly to doctors based on a wearable that’s wirelessly connected to the patient’s mobile device. Real-time data without an office visit is powerful in medicine.
New video conferencing capabilities and higher-bandwidth networks make it easier for patients and doctors to communicate more regularly without the stress of traveling or waiting for office hours. Innovative apps make it much easier to get electronic healthcare records from one doctor and transition them to another doctor for a permanent change or just a second opinion.
Alzheimer’s treatments and mitigation
Many mobile developers are creating apps that stimulate neural activity and brain signals to arrest the progression of Alzheimer’s. Further mobile innovations are allowing apps to use facial recognition and flashcard patterns to help Alzheimer’s patients improve their memory.
As mobile technology becomes an increasingly integral part of everyday life, mobile innovation is leading to new tools with applications across multiple industries. As innovations constantly develop new mobile apps and services, their value will only increase.