What is MCM? A primer on mobile content management

By Jonathan Crowl

Managing content on the mobile front has become a pressing concern for companies with so many enterprise employees working remotely or on mobile devices. Just as with company data and other sensitive information, content needs to be effectively managed to maintain security and effectively leverage assets.

What is MCM?

Mobile content opens up a variety of new doors and opportunities, but enterprises have to be careful about how they approach mobile content management (MCM). So, what is MCM, exactly? It’s a software solution, but it’s also a collaboration between content creators, IT and business leadership to ensure the mobile solution is comprehensive and supports larger initiatives.

Making content agile and efficient

The most basic MCM service will feature two mobile-friendly components: file storage, either on the cloud or through middleware solutions, and a file-sharing service. According to TechTarget, these two features enable enterprise employees to access, edit and share content when working on mobile devices.

Within the MCM environment, user profiles can be established to control access for each employee, which will ensure mobile-based content doesn’t find its way into unauthorized hands. In terms of day-to-day operations, MCM presents a high-value opportunity for businesses, as workers face fewer restrictions when working remotely or when using tablets and smartphones within an enterprise environment. This should ultimately support productivity for all employees who use content through the platform.

Download Gartner report on managed mobility services

A collaborative content ecosystem

Not every MCM system features tools to facilitate collaboration, but this is becoming far more common and may soon be the standard. Collaborative features include the ability to integrate content management solutions with other external applications, thereby increasing the functionality of the system.

However, within the MCM system, features could include commenting and collaborative editing. Through file sharing, employees can quickly share updated versions of content and receive feedback, which is a particularly helpful option when the collaboration includes workers at multiple office locations.

Ensuring security and functionality

As MCM solutions add new features and endpoints, their functionality will continue to grow. This is great for productivity, but it increases the risk of mobile security concerns, especially when management systems are connecting with outside apps and software. At the enterprise level, MCM should be paired with enterprise content governance policies that are developed and implemented by the IT department.

These policies should provide guidance for proper usage of the MCM solution and help employees avoid any circumstances that could compromise sensitive data. Through a collaboration between IT and content creators, companies can make sure they retain as much functionality as possible without creating additional security threats.

If you’re still uncertain about MCM’s role in your enterprise, it’s worth meeting with your IT staff to better understand how it fits into your mobile enterprise ecosystem.