Top 7 sessions to attend at the Israel Mobile Summit

By Jonathan Hassell

The Israel Mobile Summit 2016 begins today! At Israel’s premier annual mobile event, attendees have endless opportunities to learn from industry leaders. Experts abound at the summit, which has tracks ranging from innovation and growth to monetization and games to analytics and software development kits.

The following are the top seven sessions to attend at this year’s Israel Mobile Summit:

1. “Redesigning engagement in the digital era”

Because nearly everyone in this digital economy uses a mobile device, terabytes of data are generated on a daily basis. This technology makes it possible for you to engage with your customers and prospects in near-real time. However, is your organization ready for the challenge? Join IBM’s Girish Dhanakshirur for a discussion of best practices for successful digital transformation projects. This session will be held from 10:05 to 10:30 a.m.

2. “Why the Internet of Things needs people-centric solutions”

Though the real-time data you receive from all the interconnected devices you control and manage can provide you with powerful insights, it’s important to remember that people play an integral role in the IoT. In this session, Gadi Zodik from IBM will dive into the need for a system of real value-adding services and a comprehensive IT architecture to support it. This session will be held from 12:45 to 1:00 p.m.

3. “The app lifecycle in the new world”

As a consumer-oriented company, you need to think about how you can rise to the challenge of offering capable, feature-rich applications for mobile devices on a short development cycle. Ask yourself: How can you speed up development times without sacrificing quality? At this session, a panel of experts will discuss tips and tricks on how to achieve a faster time to market. This session will be held from 2:00 to 2:35 p.m.

4. “Wow your users with analytics and cognitive”

Key features such as text-to-speech, image recognition and other Watson-based services can help make your app stand out from the crowd. Gal Shachor, a distinguished engineer at IBM, will discuss how attendees can use analytics services to track interest in their apps and their features. This session will be held from 4:15 to 4:30 p.m.

5. “Turn your app into a mobile growth engine”

Have you ever wanted to know the secret behind what makes an app go viral? This session will teach attendees how to measure virality, how to spot and handle the inevitable end of virality and how to position their app for long-term growth in downloads and engagement. This session will be held from 2:50 to 3:05 p.m.

6. “The trends and future of mobile monetization

At the end of the day, most businesses are out to make some money — and the app industry is no different. In this session, clickBakers CEO Rene Pour will provide strategies for pre- and post-click optimization and explain how attendees can monetize their apps in the future. This session will be held from 9: 15 to 9:40 a.m.

7. “Analytics to the rescue”

In order to improve an app and drive results, you must have data on how your platform is being used. In this session, attendees will learn about the new trends in analytics, the types of data they should collect and how to process all this data in a way that lets them draw meaningful conclusions. This session will be held from 11:40 a.m. to 12:15 p.m.

The Israel Mobile Summit presentations will provide a slew of interesting insights regarding the current state and future of the industry.

Written By

Jonathan Hassell

President, 82 Ventures

Jonathan Hassell runs 82 Ventures, a technical writing and consulting firm based in Charlotte, NC. He centers his focus around network administrator, security, the cloud, and mobile technologies.

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