Fans flock to mobile games to celebrate Star Wars Day

By Jonathan Crowl

Since 2011, die-hard “Star Wars” fans have observed an unofficial holiday to celebrate their love for the movie franchise. May 4 has been dubbed Star Wars Day, largely due to its catchphrase: “May the force (fourth) be with you.” Fans celebrate this holiday in a variety of different ways, from dressing up to watching the movies, playing mobile games or attending local parties.

Disney, the current owner of the “Star Wars” franchise, has officially recognized Star Wars Day since 2013. In celebration of this holiday, the production enterprise hosts special events at Walt Disney World and Disneyland. In 2015, astronauts aboard the International Space Station even set aside time on May 4 to watch the original “Star Wars” film.

There are a slew of even more impressive events scheduled to take place this year. A celebration in London will feature an appearance by Mark Hamill, the actor famous for his role as Luke Skywalker in the original trilogy.

Even if fans cannot attend these particular events and celebrations in person, that doesn’t mean that they cannot celebrate Star Wars Day. In fact, the brand’s line of mobile games is running several promotions ahead of May 4, creating a new outlet for fans to satisfy their innermost “Star Wars” needs.

Bringing the joy of “Star Wars” to mobile

“Star Wars” has been a major success on the video game front: From first-person shooter games like Battlefront to epic podracing games that came out more than 15 years ago, fans have eaten up almost everything the brand has thrown their way.

This year, mobile devices are set to play a central role in May 4 fan celebrations. After all, several “Star Wars” mobile games have hit the market over the last 12 months, largely due to the winter release of the movie series’ seventh installment. In the lead-up to May 4, several of those games have announced promotions or limited-time offers to increase fan participation and downloads.

As VentureBeat reports, one of the franchise’s most popular mobile games, “Star Wars: Galaxy of Heroes,” has announced a new batch of featured content, which includes the addition of guilds and raids. Meanwhile, Zen Studios has made its “Star Wars Pinball 4” game available for free download on mobile devices, according to TouchArcade. Finally, Kotaku reports that the hit game, “Star Wars: Knights of the Old Republic,” has dropped its iOS device download price from $12.49 to $4.49, just one week before May 4.

For fans who haven’t yet taken the dive into the “Star Wars” universe of mobile games, it’s now the perfect time to test-drive these franchises. May the fourth be with you.