How cross-platform tools give enterprises a competitive advantage in the mobile marketplace

By Karin Kelley

In the United States, there were 197.4 million smartphone users during the last three months of 2015, according to comScore. In this mobile era, more enterprises are encouraging their workers to use personal or corporate-owned devices to complete business tasks. But as the mobile workforce continues to grow, enterprises must tackle the challenge of developing mobile strategies and BYOD programs to accommodate all of these devices. In order to develop applications that can run on multiple devices and operating systems, brands need to take a cross-platform approach.

The benefits of using cross-platform tools

Increasingly powerful cross-platform tools are giving organizations the best of both the native and web app worlds. These platforms enable developers to use a single code base to develop apps that can be wrapped in a container that is compatible with a particular mobile operating system, or apps that can be compiled at run time to work on the operating system through which the application is being accessed. Cross-platform hybrid tools have the power to provide enterprises with a competitive advantage in today’s cutting-edge mobile marketplace. Here are four major benefits:

  • Faster development times
    Cross-platform tools allow enterprises to use a single code base to develop apps that can run on multiple operating systems. This process prevents enterprises from having to take the time to develop multiple native apps, which in turn allows for faster development times and quicker releases.
  • Cost savings
    Cross-platform technologies use a single code base, which means that enterprises don’t have to hire developers for each individual operating system. In addition, enterprises can lower overall maintenance costs by using tools that support multiple web and back-end technologies through a single platform.
  • Increased market potential and user productivity
    With cross-platform technologies, enterprises are able to reach a wider target audience. These tools enable mobile users to work productively on any device, anywhere on the network.
  • Uniform look and feel
    Many users access the same business applications from multiple devices. By taking advantage of cross-platform tools, developers can create a user experience that’s consistent among all devices.

The rise of the cloud and the rapid proliferation of devices are forcing enterprises to operate in new ways. As brands race to keep up with today’s evolving mobile environment, it’s clear that new wearable devices and smart, connected products that support the emerging IoT are going to make cross-platform tools even more attractive. In order to handle this influx of mobile devices, enterprises need to take advantage of automated development platforms.

Written By

Karin Kelley

Independent Analyst & Writer

Karin is an independent industry analyst and writer, with over 10 years experience in information technology. She focuses on cloud infrastructure, hosted applications and services, end user computing and related systems management software and services. She spent nearly eight years…

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