Mobile innovation between startups and investors bridges digital and nondigital worlds

By Jonathan Crowl

Anyone with a smartphone can attest to mobile technology’s ability to transform the nondigital world. After all, Internet access, mobile apps and other features of mobile technology create endless new opportunities to leverage these devices in new ways. Both consumers and brands are aware of the power of this technology, which is why mobile innovation remains such a heavy focus of enterprise organizations. Businesses are eager to bridge the digital and nondigital worlds by providing their customers with unprecedented user experiences.

For all of the innovation that has already taken place, companies still haven’t tested the limits of how mobile technology can be utilized in ways that transform traditional experiences and even change the world. As Mobile World Congress 2016 is set to occur later this month, it’s the perfect time to consider how ongoing collaborations between investors and startups are spearheading exciting new mobile innovation.

Using supplemental technology to provide enriching experiences

A continued effort among mobile startups is to use technology to transform traditional experiences, including everything from watching television to going out for drinks or attending a sporting event. The focus is on building mobile elements that supplement and enrich those experiences through immersive engagement, personalization and social interactions.

At sporting events, for example, mobile devices can be used to access player statistics, stream video, replays, analysis and other engaging elements. These efforts don’t replace or augment the original experience, but they enrich it in engaging ways. As such, investors are eager to find products that can occupy this virtual real estate, marrying mobile products and activity with compelling facets of everyday life.

Personalized tools that improve user access to information

In other cases, innovation can mean using technology to improve processes, tasks and duties that were previously inefficient, unreliable or both. The banking industry uses mobile technology not only to offer banking via smartphone and tablet apps, but also to empower bankers and finance specialists as they engage with customers one-on-one.

Innovative mobile banking tools can provide better recommendations to customers, as well as quick, easy-to-read analytics and around-the-clock insights and support — all without sacrificing security.

Growing the Internet around the world

Increasingly, mobile is being used to improve the availability of technology in remote and developing parts of the world. Progressive strategies to deliver this technology to certain communities have focused on ways to make the Internet and data more accessible or even free. Some solutions have leveraged SMS as a channel for transmitting web-hosted data to smartphone users who are lacking data plans. Alternatively, some brands are eager to provide users with free data bandwidth in exchange for downloading apps or accepting certain sponsored offers, as Forbes reports.

These strategies represent just a fraction of the innovation that’s occurring around the world. Mobile remains fertile ground for revolutionary ideas and innovation, and startups are working hard to realize those opportunities.

To learn more about innovation within the mobile space, be sure to check out Mobile World Congress 2016, including breakout sessions from 4YFN and the global mobile innovators tournament.

Written By

Jonathan Crowl


Jonathan Crowl has served as a tech writer and reporter for a number of tech publications and corporations. Specializing in mobile technology and digital startups, he is based out of Minneapolis, Minnesota.

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