Enterprise mobility: 10 Must-see sessions at Mobile World Congress 2016

By Scott Steinberg

GSMA’s Mobile World Congress 2016 — an annual, must-attend enterprise mobility and mobile communications trade show — will take place in Barcelona, Spain, from Feb. 22 to 25. As usual, it promises to bring with it an astounding array of new announcements surrounding portable devices, wireless connectivity and the streaming digital and media landscapes.

With so many promising new sessions and unveilings to attend, what are senior executives hoping to maximize their time on-site to do? That’s easy: Just refer to the following cheat sheet, which provides a quick and handy guide to some of the conference’s most compelling highlights.

5G: Creating Value for Consumer – Monday, 22 Feb 11:00 – 12:00, Hall 4 Auditorium 2 – When it comes to wireless speeds and enterprise mobility, first there was 3G (fast), 4G LTE (faster) and now there’s 5G (a roughly 10X performance gain over the last generation). How can businesses take advantage of 5G to deliver more interactive, engaging and audio-visually stunning experiences? An all-star panel will explain how to make the most out of this new technology in the near future.

Keynote 2: Mobile is Disruption – Monday, 22 Feb 12:15 – 13:00, Hall 4 Auditorium 1 – The world of mobile communications and wireless tech moves at a blistering speed. How can your enterprise hope to keep up? You can start by tuning in to hear some of the field’s foremost rock stars weigh in on the most pressing changes in today’s telecommunications landscape. Attendees can expect to get a good sense of where the market is headed today and where it’s going in the coming decade.

Brands Go Mobile First – Monday, 22 Feb 11:00 – 12:00 Monday, Hall 4 Auditorium 3 – Billions of people are now turning to their mobile devices first when they want to research new products and services, interact and share content with their peers or discover what’s trending. In this forward-thinking session, executives that work at tech industry leaders — ranging from Google to Instagram — will weigh in on how to best customize content and branding to engage mobile audiences. They’ll even highlight some of today’s most unique and cutting-edge promotional campaigns.

Devices: Innovation or Commoditization? – Monday, 22 Feb 15:15 – 16:15, Hall 4 Auditorium 3 – The mobile device field is one of today’s most crowded and competitive markets. In this session, top industry players will explain what brands can do to more effectively differentiate themselves. The speakers will provide attendees with greater insight into where innovation is thriving in the field, and where organizations can maximize gains.

Mobile Video Explosion – Monday, 22 Feb 16:45 – 17:45, Hall 4 Auditorium 3 – Streaming and downloading video content are expected to account for the vast majority of mobile data traffic by 2021 — and increase by an annual rate of 55 percent until this time, according to Cisco. It’s essential for brands to learn how to effectively capitalize on the medium in the coming years. Swing by this session, and you’ll walk away with a fresh perspective on how to use video to more successfully communicate with prospective buyers.

Enterprise Mobility CIO Roundtable – Tuesday, 23 Feb 15:15 – 16:15, Hall 4 Auditorium 2 – Today’s enterprises need to be more mobile, agile and responsive than ever before. Stop by this informative session to get a better sense of where your organization can prioritize surrounding efforts and investments to harness the power of online apps, cloud-based services, security tools and more. Think of it as a crash course in improving day-to-day operations and enterprise-wide connectivity.

Artificial Intelligence and Cognitive Computing – Tuesday, 23 Feb 16:45 – 17:45, Hall 4 Auditorium 3 – Buzzwords such as artificial intelligence and cognitive computing have been thrown around for years, but these concepts — of computerized devices that think and act smartly — have many practical applications today. This session will demonstrate how businesses can benefit from using these technologies to more efficiently capture and leverage information, essentially driving business growth through using intelligent systems.

IBM MobileFirst Conference – Tuesday, 23 Feb 15:00-17:00, Hall 8 Theater D – Access to key analytics and information insights is becoming increasingly crucial to doing business in the age of big data. So is innovation, a topic you’ll hear touched upon many times throughout this forward-thinking program, which shows how cognitive computing can be used to leverage data to create smarter, more personalized customer experiences. While there, you’ll hear six IBM customers, plus experts from Forrester Research, offer best practices on succeeding in the new era of smart.

The Contextual Commerce Opportunity – Wednesday, 24 Feb 11:00 – 12:00, Hall 4 Auditorium 3 – What happens in a world where personalized shopping, research and retail experiences are completely tailored to customers — and available from virtually any device? You’ll find out here, when industry experts explain how to best leverage situational, behavioral data to drive business growth and learning and capture invaluable data that can help you create even more winning opportunities.

Enabling the Smart Workforce – Wednesday, 24 Feb 15:15 – 16:15, Hall 4 Auditorium 4 – Leading experts from IBM and other businesses will reveal how to reinvent your enterprise for a world where mobile workforces, virtualized exchanges and cloud-based interactions are quickly becoming routine. Wondering how to most rapidly, cost-effectively and productively adapt your IT infrastructure to accommodate these changes? Look no further than this session, where you’ll discover the right strategy and solutions to put in place to manage mobile devices, distance workers, high-tech solutions and more.

Written By

Scott Steinberg

Keynote Speaker and Bestselling Author

Award-winning professional speaker, Scott Steinberg, is a bestselling expert on leadership and innovation, and the author of Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate, and Succeed Despite Uncertainty. Among today’s top-rated international speakers…

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