The MBaaS advantage: Reinventing enterprise approaches to development integration

By James O'Brien

Creativity is at a premium in the enterprise developer ecosystem and, when it comes to creating beautiful apps, rich user interfaces are at a premium as well.

Mobile-back-end-as-a-service technology provides a pathway to both of those goals. MBaaS changes the landscape for every developer looking to integrate valuable server-side applications quickly and efficiently so they can get back to their primary goal: reinventing the mobile experience for each and every client.

MBaaS Advantages: Streamlining Integration

To create both a fluid and developer-friendly toolkit, plus a user-pleasing end product to market with speed, C-suite leadership needs to create an app-building environment that minimizes time spent laboriously linking one back-end asset to an interface, over and over again.

Building every link from scratch is an old way of doing the job, one that burns creative energy that could be better spent developing next-level, user-facing moments. Consider the following ways back-end integration can change that equation:

  • The user experience becomes the paramount focus. Your development team is tasked with creating apps that sync information, push messages, manage users and govern data. Without an integrated approach, these are discrete builds, and they each take time. Developers also have to deploy each effort by the multiple environments in which they must work, Web and mobile ecosystems included. The promise of mobile back-end integration is that developers don’t need to think about all of this as a given. The potential at hand is a native, cross-platform and seamless experience of behind-the-scenes assets plugging into user-facing experiences without as much heavy lifting.
  • Users want device-agnostic experiences; MBaaS is device agnostic. The bring-your-own-device revolution is another big factor, especially for the enterprise looking to supply business customers with company-wide solutions. According to Tech Pro Research, 74 percent of organizations are adopting or already implement BYOD on site, reports ZDNet. Because mobile back end as a service tends to disregard device-type factors, developers don’t need to reconfigure or rebuild for hardware and operating-system variances.
  • Cost of deployment typically acknowledges scale. Another benefit to integration is that the price of entry is usually low for the enterprise looking to incorporate it. Smashing Magazine points out that when app users increase in number, the cost of the mobile back-end system expands as well. Theoretically, however, the enterprise’s revenue increases as that happens, which means business leadership is measuring expenses against returns in a space that rewards beautifully designed, cross-platform functional apps.

Enterprise Considerations: How MBaaS Ease of Use Comes Into Play

While proponents make a strong argument for integration, citing the kind of benefits listed above, it’s also necessary for enterprise C-suite leadership to ensure the systems they bring on board are practical, easy to learn and compliant.

Some 80 percent of information technology respondents to a 2015 moBack survey said ease of use is important when adopting mobile back-end integration, reports Enterprise AppsTech. Therein lies the bottom line: Streamlining server-side linking is only as successful as the adoption of the tool that allows developers to do it.

And so, the push for reinventing an app-development toolkit is a two-way street: one in which the enterprise pushes to meet the demand of a marketplace thirsty for well-made products, and one in which MBaaS developers must respond to the development team’s hunger for functionality and scalability from their back-end linking tools.

When it all comes together, creativity — and powerful new apps for users — are the outcome of the MBaaS reinvention approach.

Written By

James O'Brien

Technology Reporter

For the past half decade, James O'Brien has covered technology and the ways it intersects with our lives and work. His points of focus include data analytics, the mobile sector, driver-less cars, the Internet of Things, IT infrastructure, data security, 3-D printing, and technology…

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