Four ways adopting mobile trends will prepare CIOs for the next ten years
Although there’s plenty of speculation, no one has a crystal ball to tell them what the next 10 years will hold or how technology will evolve. But one thing is clear based on the mobile trends of today: Wherever we land a decade from now, technology will be more personalized, more data driven and more complex.
Here’s a look at four mobile trends and how adopting these trends will help CIOs prepare for the future:
1. Smartphones as Control Hubs
The days of the desktop as king are over. Americans spend 60 percent of their digital media time on mobile devices, according to comScore. What’s more, with the entrance of numerous wearable devices on the market and ABI Research forecasting that the number of Internet of Things devices will more than double by 2020, the smartphone is becoming the control center for more than just Web searches or online purchases.
Start thinking now about how your organization can leverage the smartphone as a control hub to develop new streams of revenue, improve the customer experience and increase efficiency and productivity.
2. Mobile 3.0
Mobile 3.0 is here, and it will shape the future of how organizations develop and deploy apps. Going forward, your business will need more than just a responsive site. You’ll also need to develop mobile-first methodologies that incorporate a user-centric design and leverage location, context, usage behavior and data insights to personalize interactions, drive brand loyalty and push consumers to take desired actions.
As you move forward, keep these considerations in mind:
- Screen size. Smartphone screens are getting larger and phablets — smartphone-tablet hybrids — are gaining popularity. IDC forecasts phablets will surpass sales of tablets this year. In the future, adaptive designs will need to incorporate new and larger screen sizes or be reconsidered altogether.
- Wearables, sensors and invisibles. As the focus on tracking and data collection increases, consider how your company can use these devices and sensors to collect information and increase personalization efforts internally and externally.
- Mobile services development. Several new tools on the market offer ways to streamline the mobile development process, but mobile development is also increasing in complexity due to new device sizes, data-driven features, security threats and legacy back-end systems. Complexity can breed failure. Safeguard mobile development projects from dragging on too long by approaching them in an agile manner, with plans for frequent releases to meet changing demands.
3. Mobile Payments
Mobile payment adoption has been slow so far, but it’s predicted to climb steadily upward. One standout in this arena is Starbucks. In 2013, 90 percent of physical location mobile payments were made at Starbucks locations, CEO Howard Schultz told Wired, noting that their success was strongly tied to their ability to link mobile payments to loyalty benefits. Mobile payments are here to stay and will gain traction over time, so companies should start thinking now about what they want from a mobile payments platform and how they can integrate payments with loyalty rewards.
4. Data Security and Privacy Concerns
Security threats are increasing, as is consumer concern about organizations collecting personal data. Malware and ransom malware schemes are growing, but data loss remains the number one threat for the foreseeable future. Organizations should continue to focus on security measures that prevent either physical loss or data leakage. At the same time, future data collection efforts should take growing privacy concerns into consideration when developing apps or deploying Mobile 3.0 strategies that employ tracking and location technologies.
Looking back at the rapid pace of technology innovation over the past 10 years, it’s clear that the next 10 years will once more delight and surprise us. Approaching it with a mobile-first mindset by adopting mobile trends now should help prepare organizations for the future innovations on the horizon.