Mobility solution for India’s automobile industry expands its reach and impact
The Landmark Group — a company that works with premium car brands such as Honda, Volkswagen, Ashok Leyland and Mercedes-Benz — introduced a manufacturer-integrated mobility solution earlier this year. As ETCIO reports, the Landmark Group started the initiative by adding its Enterprise Dealer Solution to the iPads of 80 sales consultants that work with Mercedes-Benz customers across Gujarat, India. According to Yogi J. Kanani, the vice president of Landmark Group’s Business Intelligence Cell, this platform is projected to increase sales efficiency by 10 to 15 percent.
The Enterprise Dealer Solution gives the Landmark Group’s sales representatives at the Mercedes location a single dashboard on which they can access a slew of customer information, both before and after a sale. The solution links users to the company’s call center infrastructure and lets them find financial information, marketing collateral, human resources data and more in one place.
A key advantage of the mobility solution is its integration capabilities. According to Kanani, the company is “automatically importing the data into the manufacturer’s system without any human intervention.”
The mobility solution will be rolled out gradually throughout the year, expanding its reach into West Bengal and Maharashtra by May.
It’s clear that dealers that are taking advantage of mobile technology are improving their overall customer experience. As The Detroit News reports, the 2015 U.S. Sales Satisfaction Index Study found that dealers that used tablets in their interactions with customers were able to improve customer satisfaction by more than one point on a 10-point scale.
“Customers are experiencing interesting uses of technology in many of their other retail transactions — and now expect this in auto,” Chris Sutton, vice president of the automotive retail practice at J.D. Power, told The Detroit News. “Dealerships should understand that customers want and trust technology and that it can enhance efficiencies. Dealers that disregard it may risk being left behind in three to five years.”