#MobileMonday: Emerging technologies bring better storage, new payment opportunities and revealing trends
In this week’s #MobileMonday, we’ll take a peek at some emerging technologies, including DNA storage, mobile payments in Kenya and a year’s worth of mobile research.
Landmark data storage solution makes use of synthetic DNA
Everyone knows DNA can store its fair share of information. After all, it stores enough information to define billions of unique individuals. With that in mind, it stands to reason that DNA would make an ideal media for modern data storage, right?
Well, a research team at Columbia University aims to do just that. With its synthetic DNA and a unique coding system called “DNA Fountain,” the team has set a new standard for such techniques by storing 215 petabytes on just one gram of DNA. Considering the estimated lifespan of such media would be measured in thousands of years, this is one technology to keep an eye on.
Technology in Africa: Mobile payment competition heats up with PesaLink launch
A dozen banks have recently come together to unveil an ambitious new digital payments platform in Kenya. PesaLink, as named by the Kenya Bankers Association, will provide an innovative way for customers to carry out person-to-person (P2P) bank transfers and 24/7 online banking.
However, PesaLink isn’t the first mobile banking platform in Kenya. The M-Pesa app already has 30 million users and will celebrate its 10th birthday this month. PesaLink hopes to set itself apart by offering users the ability to initiate payments between banks in real-time.
A year of global research uncovers trends in emerging markets
Emerging technologies have uncovered new trends in developing markets, according to Pew Research. It’s estimated that general technology use has experienced double-digit growth in new markets over the past two years. As more and more people integrate technology into their daily lives, the ways in which they do so can yield indispensable information.
After spending a full year diving into this data, the researchers came to the following three intriguing conclusions:
- Passwords could be more of a pain than they need to be.
- Mobile is growing as much as 40 percent in some markets.
- What people are really looking for in mobile technology is security and customization.
Check back next week for the latest batch of #MobileMonday news!