Mobile trends of 2016: A #MobileMonday recap
A new year is upon us, and in the spirit of our year-end #MobileMonday, let’s take a look back at the most popular mobile trends we’ve followed over the course of 2016.
Spotify’s mobile application poised to stream video
Back at the very beginning of 2016, Spotify entered the year with a bang by rolling out its highly anticipated video streaming service. Initially launching in the US, UK, Germany and Sweden, the new service catered to the company’s burgeoning audio crowd by packaging video content in the same successful way as its music offering.
In hindsight, things appear to be working out quite well for the streaming giant, which has since introduced a smorgasbord of new content, including several original video series.
Top retailer mobile apps show marked revenue improvement
In August, one mobile trend in particular turned the heads of retailers everywhere: News that sales from mobile apps grew more than 68 percent in 2015 sparked a jolt of confidence in mobile marketplaces. With 197 of the top 500 retailers still without mobile apps, perhaps 2016’s mobile sales growth will help close the gap. Stay tuned on this storyline.
Mobile UX design: The importance of bottom navigation
March brought us greater insight into the minds — or, more appropriately, hands — of mobile users the world over. Nearly half of mobile users navigate their devices with a single hand. While one-handed mobile use is hardly groundbreaking, the UX design trend it inspired certainly is. Thus, developers realized the importance of bottom navigation in mobile design.
Digital transformation out of reach for one-third of global enterprises
In more recent news, we learned that digital transformation is both necessary and difficult. It’s really difficult, in fact: One study found that one in three enterprise organizations was completely unprepared for the process. Looking ahead to 2017, an impressive 34 percent of IT spending will go toward smoothing this transformation according to Gartner. Time will ultimately tell if more money is indeed the solution.
‘Pokemon Go’ app breaks iOS and Android records in just days
No self-respecting list of mobile trends would be complete without mentioning everyone’s favorite critter-catching app; we’re of course talking about “Pokemon Go.”
Topping the App Store charts a mere five hours after release and making its way to more than 5 percent of Android devices in just two days, the app was a certified phenomenon. More important than a single game’s popularity was the example it set for the potential of augmented reality moving forward.
Riding this wave of success for mobile, we’ll have to wait and see what kind of encore 2017 has up its sleeve.