CES 2017 Day 4 recap: Smart cars and hot data
As we browsed the showroom floor on CES 2017 Day 4, we got the opportunity to get a close look at the latest technology being demoed. Today’s focus was on smart vehicles and hot data.
We need to think about vehicles the way we think about smartphones
There were many driverless and IoT integrated smart cars on the showroom floors today. It was emphasized that we need to redefine the way we think about our vehicles. It’s not just about integrating smart devices into vehicles; it’s about making the driving experience immersive and seamless.
With the rise of ride sharing services, vehicles are becoming more about the experience of the user. Much like we can customize our smart devices with our favorite apps and accessories, automotive companies are looking to create a similar experience. On the horizon, we have the potential for more personal-assistant type technology integrated into vehicles. We will be seeing cars that can prepay for you at restaurants, provide Yelp reviews to places when you are trying to find the best spot to grab a bite, essentially, a car that can think for you.
Technology products must have a consumer-first approach
Within the sea of new products and gadgets, the most vital question becomes: which products serve the consumer best? The tech gadgets that last will be the ones that master the ability to stay consumer-focused. In 2017 and beyond, the power will shift to the consumer. Companies will need to think about how to create a unique experience based on the consumer’s profile. Companies need to think less about disconnected access points and more about seamless experiences.
Picture having your smartphone in your pocket as you sit in your smart car. Your car should be able to pick up who you are, where you’re going and when you need to be there. What’s available on your smartphone should be available in your car. Driving experiences will adjust based on circumstances like driving with your parents to dinner or heading to happy hour with friends on Friday.
We need real-time “hot data” that is actionable
Data is king. As consumers interact with their devices they are leaving data trails and insights that help companies understand their user habits and upcoming trends. The question is: what is the best way to use this data and when? The reality is that it’s not just about collecting the data for future product updates and customization, but more about how companies can use that data in real-time to take action on opportunities to create the unique and personalized experiences that consumers are expecting.
These are just a few of the takeaways from Day 4 of CES 2017. Stay tuned tomorrow, when we will cover more on the showroom floor. Follow @IBMMobile for onsite #CES2017 highlights.