Insights

7 mobile trends set to revolutionize data-driven marketing in 2017

By Marilyn Wilkinson

Data-driven marketing is a game-changer. Here are the latest marketing and analytics trends set to shake up data-driven marketing strategies in 2017. Read More

By Marilyn Wilkinson
Digital Analyst, IBM Digital Analytics Group

January 18, 2017

How hotel cognitive assistants create a seamless mobile customer experience

By Karen He

Service industry companies such as hotels have heavily invested in mobile development to optimize the mobile customer experience. Read More

By Karen He
Product Marketing Manager at IBM Tealeaf

January 9, 2017

7 mobile trends to look for at CES 2017

By Kristina Smith

CES 2017 is just around the corner. We will be there to cover the latest trends, insights and news directly from the show. Read More

By Kristina Smith
Social Media Strategist, IBM MobileFirst

December 28, 2016

Tapp Commerce uses mobile innovation to democratize commerce: #MobileWorldChangers

By Elia Elenius

Learn how Tapp is using mobile innovation to democratize commerce in emerging markets as part of the #MobileWorldChangers series. Read More

By Elia Elenius
Community Manager, Tapp Commerce

December 22, 2016

Aberdeen Group report shows how businesses are successfully harnessing mobile

By Karin Kelley

In a recent report by the Aberdeen Group, 71 percent of companies surveyed list increased demand for access to mobile apps as their top source of pressure. Read More

By Karin Kelley
Independent Analyst & Writer

December 12, 2016

How cognitive mobile applications are improving elder patient care

By Judy MurphyHealthcare

Cognitive mobile applications are improving healthcare by providing easy communication channels for clinicians, caregivers, patients and families. Read More

By Judy MurphyHealthcare
Chief Nursing Officer, IBM Global Healthcare

December 9, 2016

Retail industry trends you need to incorporate into your digital strategy

By Karin KelleyRetail

Businesses need to keep up with multiple retail trends to provide customers with the seamless retail experiences they expect. Read More

By Karin KelleyRetail
Independent Analyst & Writer

December 8, 2016

How predictive analytics tools can transform your mobile content marketing program

By Jonathan Hassell

Predictive analytics tools in the content space look to drive content around what consumers are demanding. Read More

By Jonathan Hassell
President, 82 Ventures

December 6, 2016

What it takes to be best-in-class in mobile innovation

By Jonathan Hassell

Are you a leading mobile innovator? Is your business a best-in-class organization when it comes to mobile applications and services? Read More

By Jonathan Hassell
President, 82 Ventures

December 5, 2016

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