Analysis

7 mobile trends set to revolutionize data-driven marketing in 2017

By Marilyn Wilkinson

Data-driven marketing is a game-changer. Here are the latest marketing and analytics trends set to shake up data-driven marketing strategies in 2017. Read More

By Marilyn Wilkinson
Digital Analyst, IBM Digital Analytics Group

January 18, 2017

Areas for improvement in mobile: 2016 and 2017 edition

By Scott Steinberg

Where will your organization choose to place its mobile focus to drive growth? Try looking to the following areas for improvement in 2016 and 2017. Read More

By Scott Steinberg
Keynote Speaker and Bestselling Author

December 27, 2016

The future of mobile: 2016 trends and 2017 innovations

By Scott Steinberg

Which 2016 trends and innovations shook up the mobile world this year? These subjects are skyrocketing in awareness and popularity among business leaders. Read More

By Scott Steinberg
Keynote Speaker and Bestselling Author

December 26, 2016

How mobile technology is transforming how employees work

By Ron Favali

Mobile technologies, along with easy access to technology, capital and ideas, has eradicated barriers to entry in every market. Read More

By Ron Favali
IBM MobileFirst Cloud Services Marketing Manager

December 21, 2016

How cloud analytics will transform the insurance business

By Scott SteinbergInsurance

Cloud analytics is now a driving force in the insurance industry, thanks to emerging trends in cloud data, analytics and cognitive computing. Read More

By Scott SteinbergInsurance
Keynote Speaker and Bestselling Author

December 21, 2016

Visual Recognition puts data to work to improve decision-making

By Neeraja Ganesan

IBM Watson's Visual Recognition will reduce the time taken on otherwise redundant and manual tasks, thus leaving room for decision-making. Read More

By Neeraja Ganesan
Developer Advocate, Digital Business Group at IBM

December 19, 2016

How predictive analytics tools can transform your mobile content marketing program

By Jonathan Hassell

Predictive analytics tools in the content space look to drive content around what consumers are demanding. Read More

By Jonathan Hassell
President, 82 Ventures

December 6, 2016

Mobile holiday shopping trends reveal retailing lessons for the new year

By Taylor Holland

Online and mobile holiday shopping have grown in popularity, demonstrating why it's important for retailers to develop a robust, easy-to-use mobile app. Read More

By Taylor Holland
Founder, Taylored Editorial, LLC

December 2, 2016

Consumer demands shift in insurance mobile customer service

By Jonathan HassellInsurance

Consumers expect to be able to take advantage of mobile customer service and sales features in an app. They're ready for mobile engagement. Read More

By Jonathan HassellInsurance
President, 82 Ventures

November 24, 2016

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