Marketing

Integrating mobile and chatbot technology: 3 things marketers need to know

By Pratik Dholakiya | Retail

If you think mobile apps aren't exciting anymore, you're in for a real surprise. You can integrate a chatbot into a mobile app for improved interactions. Read More

By Pratik Dholakiya | Retail
Co-Founder of E2M

March 17, 2017

Mobile video is taking over — can your video marketing strategy keep up?

By Marilyn Wilkinson

Mobile video is dominating digital content. How can brands optimize their video marketing strategy in order to drive conversions and ROI? Read More

By Marilyn Wilkinson
Digital Analyst, IBM Digital Analytics Group

March 10, 2017

Mobile technology and social media: How APIs bridge the gap in the digital age

By Karin Kelley

The use of APIs in mobile technology and social media platforms arguably provides the clearest view into the effectiveness of APIs overall. Read More

By Karin Kelley
Independent Analyst & Writer

March 6, 2017

Mobile solutions are more than apps, Part 1: How apps can make or break retail products

By Jonathan HassellRetail

A very good case can be made for apps and mobile solutions eating the world now, in addition to APIs. Read More

By Jonathan HassellRetail
President, 82 Ventures

February 13, 2017

Mobile media: How retailers are engaging with customers through their smartphones

By Karin KelleyRetail

Retailers have been investing heavily in mobile media, particularly photos and videos that give potential customers the information they need. Read More

By Karin KelleyRetail
Independent Analyst & Writer

February 13, 2017

The importance of your brand’s online footprint

By Jonathan Crowl

There are many reasons to invest into your online footprint. For one, consumers research a company's online presence when they make buying decisions. Read More

By Jonathan Crowl
Reporter

February 6, 2017

3 guiding principles for digital transformation in retail

By Penny SchlyerRetail

Mobile has unleashed consumer demand, setting retail into a competitive frenzy. Digital transformation in retail gives CIOs a golden opportunity. Read More

By Penny SchlyerRetail
Portfolio Marketing Leader, IBM Mobile

January 23, 2017

7 mobile trends set to revolutionize data-driven marketing in 2017

By Marilyn Wilkinson

Data-driven marketing is a game-changer. Here are the latest marketing and analytics trends set to shake up data-driven marketing strategies in 2017. Read More

By Marilyn Wilkinson
Digital Analyst, IBM Digital Analytics Group

January 18, 2017

How hotel cognitive assistants create a seamless mobile customer experience

By Karen He

Service industry companies such as hotels have heavily invested in mobile development to optimize the mobile customer experience. Read More

By Karen He
Product Marketing Manager at IBM Tealeaf

January 9, 2017

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