Marketing

7 mobile trends set to revolutionize data-driven marketing in 2017

By Marilyn Wilkinson

Data-driven marketing is a game-changer. Here are the latest marketing and analytics trends set to shake up data-driven marketing strategies in 2017. Read More

By Marilyn Wilkinson
Digital Analyst, IBM Digital Analytics Group

January 18, 2017

How hotel cognitive assistants create a seamless mobile customer experience

By Karen He

Service industry companies such as hotels have heavily invested in mobile development to optimize the mobile customer experience. Read More

By Karen He
Product Marketing Manager at IBM Tealeaf

January 9, 2017

5 ways to win with mobile marketing campaigns

By Scott Steinberg

Mobile marketing is on the rise, but are you reaping its full benefits? Follow these five tips to boost customer engagement. Read More

By Scott Steinberg
Keynote Speaker and Bestselling Author

December 23, 2016

Retail technology requires businesses to increase in-store mobile security

By Karin KelleyRetail

While modern retail technology helps businesses cater to customers, there are major security concerns that retailers need to address. Read More

By Karin KelleyRetail
Independent Analyst & Writer

December 20, 2016

SMS, mobile apps or email? Discover which channel is right for your mobile marketing campaigns [Infographic]

By Orla Forrest

Check out this infographic from Neon SMS to find out if you should choose SMS, email or app as the channel for your upcoming mobile marketing campaigns. Read More

By Orla Forrest
Buiness Development Executive, Neon SMS

December 15, 2016

How to build customer value through virtual engagement

By Jonathan Crowl

Brands that recognize the power of virtual engagement through mobile technologies can help build their customer value. Read More

By Jonathan Crowl
Reporter

December 14, 2016

Aberdeen Group report shows how businesses are successfully harnessing mobile

By Karin Kelley

In a recent report by the Aberdeen Group, 71 percent of companies surveyed list increased demand for access to mobile apps as their top source of pressure. Read More

By Karin Kelley
Independent Analyst & Writer

December 12, 2016

Mobile commerce trends: Retail in 2017, 2018 and beyond

By Scott SteinbergRetail

Mobile commerce trends are a pressing area of interest for many organizations this year — particularly retailers. Read More

By Scott SteinbergRetail
Keynote Speaker and Bestselling Author

December 6, 2016

How predictive analytics tools can transform your mobile content marketing program

By Jonathan Hassell

Predictive analytics tools in the content space look to drive content around what consumers are demanding. Read More

By Jonathan Hassell
President, 82 Ventures

December 6, 2016

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