Marketing

Mobile solutions are more than apps, Part 1: How apps can make or break retail products

By Jonathan Hassell | Retail

A very good case can be made for apps and mobile solutions eating the world now, in addition to APIs. Read More

By Jonathan Hassell | Retail
President, 82 Ventures

February 13, 2017

Mobile media: How retailers are engaging with customers through their smartphones

By Karin KelleyRetail

Retailers have been investing heavily in mobile media, particularly photos and videos that give potential customers the information they need. Read More

By Karin KelleyRetail
Independent Analyst & Writer

February 13, 2017

The importance of your brand’s online footprint

By Jonathan Crowl

There are many reasons to invest into your online footprint. For one, consumers research a company's online presence when they make buying decisions. Read More

By Jonathan Crowl
Reporter

February 6, 2017

3 guiding principles for digital transformation in retail

By Penny SchlyerRetail

Mobile has unleashed consumer demand, setting retail into a competitive frenzy. Digital transformation in retail gives CIOs a golden opportunity. Read More

By Penny SchlyerRetail
Portfolio Marketing Leader, IBM Mobile

January 23, 2017

7 mobile trends set to revolutionize data-driven marketing in 2017

By Marilyn Wilkinson

Data-driven marketing is a game-changer. Here are the latest marketing and analytics trends set to shake up data-driven marketing strategies in 2017. Read More

By Marilyn Wilkinson
Digital Analyst, IBM Digital Analytics Group

January 18, 2017

How hotel cognitive assistants create a seamless mobile customer experience

By Karen He

Service industry companies such as hotels have heavily invested in mobile development to optimize the mobile customer experience. Read More

By Karen He
Product Marketing Manager at IBM Tealeaf

January 9, 2017

5 ways to win with mobile marketing campaigns

By Scott Steinberg

Mobile marketing is on the rise, but are you reaping its full benefits? Follow these five tips to boost customer engagement. Read More

By Scott Steinberg
Keynote Speaker and Bestselling Author

December 23, 2016

Retail technology requires businesses to increase in-store mobile security

By Karin KelleyRetail

While modern retail technology helps businesses cater to customers, there are major security concerns that retailers need to address. Read More

By Karin KelleyRetail
Independent Analyst & Writer

December 20, 2016

SMS, mobile apps or email? Discover which channel is right for your mobile marketing campaigns [Infographic]

By Orla Forrest

Check out this infographic from Neon SMS to find out if you should choose SMS, email or app as the channel for your upcoming mobile marketing campaigns. Read More

By Orla Forrest
Buiness Development Executive, Neon SMS

December 15, 2016

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