Engagement

Winning customers with a 360 mobile sports platforms

By Jim Rushton

Mobile sports platforms are implemented to provide engaging digital experiences for fans, customers and consumers. Read More

By Jim Rushton
Global Leader / Partner, Sports and Entertainment Practice, IBM Interactive Experience

January 20, 2017

iPhone history and how it’s transformed consumers’ lives

By Karen He

iPhone history proves how Apple not only transformed the mobile landscape but consumers' everyday lives. In short, the iPhone has set the tone. Read More

By Karen He
Product Marketing Manager at IBM Tealeaf

January 19, 2017

7 mobile trends set to revolutionize data-driven marketing in 2017

By Marilyn Wilkinson

Data-driven marketing is a game-changer. Here are the latest marketing and analytics trends set to shake up data-driven marketing strategies in 2017. Read More

By Marilyn Wilkinson
Digital Analyst, IBM Digital Analytics Group

January 18, 2017

3 ideas to jumpstart your retail mobile strategy

By Alisa MaclinRetail

Mobile has become so pervasive in consumer shopping habits that having a retail mobile strategy is absolutely essential. Read More

By Alisa MaclinRetail
Vice President of Marketing for IBM Mobile Enterprise

January 17, 2017

Smart products will only succeed with smart modern marketing decisions

By Jeff Hasen

When it comes to modern marketing, brands will need to take new approaches for smart devices in order to avoid inundating consumers with disruptive ads. Read More

By Jeff Hasen
Chief Marketing Officer, Mobile Strategist & Author of The Art of Mobile Persuasion

January 12, 2017

How hotel cognitive assistants create a seamless mobile customer experience

By Karen He

Service industry companies such as hotels have heavily invested in mobile development to optimize the mobile customer experience. Read More

By Karen He
Product Marketing Manager at IBM Tealeaf

January 9, 2017

Telecom companies are failing on customer experience despite consumer trust

By Rob van den Dam

The primary hurdle telecommunications companies face today is their existing customer experience reputation, despite the fact that consumers trust them. Read More

By Rob van den Dam
Global Telecommunications Industry Leader, IBM Institute for Business Value (IBV)

January 6, 2017

Apple Pay in Japan: One month after launching

By Artis Birzins

Apple Pay was launched in Japan this past October, enabling completely new experiences for millions of customers. Read More

By Artis Birzins
Senior Architect, IBM Japan

January 4, 2017

5 ways to win with mobile marketing campaigns

By Scott Steinberg

Mobile marketing is on the rise, but are you reaping its full benefits? Follow these five tips to boost customer engagement. Read More

By Scott Steinberg
Keynote Speaker and Bestselling Author

December 23, 2016

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