Engagement

3 key metrics to enhance your mobile user experience

By Karen He

Consumers today are mobile-first, and a brand must offer a seamless mobile user experience. The mobile channel is the single closest channel to them. Read More

By Karen He
Product Marketing Manager at IBM Tealeaf

March 30, 2017

Why customer services need to embrace mobile messaging — right now

By Patrick Fan

Customer-facing businesses cannot overlook mobile messaging as a way to improve the customer experience and build stronger relationships. Read More

By Patrick Fan
CEO / Founder of beNovelty

March 24, 2017

How the iPod evolution paved the way for cognitive business

By Karin KelleyHealthcare

The impact that the iPod evolution has had on all aspects of today's digital and hyperconnected world cannot be understated. Read More

By Karin KelleyHealthcare
Independent Analyst & Writer

March 22, 2017

How brands are shaping mobile strategy around the college basketball championship

By Jonathan Crowl

Mobile streaming is forcing brands to rethink their mobile strategy and advertising for the college basketball championship tournament. Read More

By Jonathan Crowl
Reporter

March 21, 2017

B2B, B2C, B2E or all three for optimal app engagement?

By Tony StorrRetail

Consolidating B2B, B2C and B2E app engagement approaches can accelerate app release and drive better results with a unified user experience. Read More

By Tony StorrRetail
IBM Mobile at Scale Leader

March 20, 2017

How smart is your push notification?

By Cáit PowerRetail

How does your push notification plan shape up against your product? How personal are you getting with your customers? Read More

By Cáit PowerRetail
CRM Team Lead, Element Wave

March 17, 2017

How to mobilize legacy systems for deeper customer and employee engagement

By Claudio CozziBanking

The functions of yesteryear were run on cumbersome legacy systems. Today, you can do so much more with just a tap or voice command. Read More

By Claudio CozziBanking
IBM Distinguished Engineer, Cloud Application Modernization Offerings Leader

March 17, 2017

Mobile video is taking over — can your video marketing strategy keep up?

By Marilyn Wilkinson

Mobile video is dominating digital content. How can brands optimize their video marketing strategy in order to drive conversions and ROI? Read More

By Marilyn Wilkinson
Digital Analyst, IBM Digital Analytics Group

March 10, 2017

Consumer engagement: How to tell if you’re actually connecting

By Scott Steinberg

Welcome to the new era of consumer engagement. How can you tell whether your engagement efforts are succeeding? Read More

By Scott Steinberg
Keynote Speaker and Bestselling Author

March 7, 2017

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