Customer

Winning customers with a 360 mobile sports platforms

By Jim Rushton

Mobile sports platforms are implemented to provide engaging digital experiences for fans, customers and consumers. Read More

By Jim Rushton
Global Leader / Partner, Sports and Entertainment Practice, IBM Interactive Experience

January 20, 2017

iPhone history and how it’s transformed consumers’ lives

By Karen He

iPhone history proves how Apple not only transformed the mobile landscape but consumers' everyday lives. In short, the iPhone has set the tone. Read More

By Karen He
Product Marketing Manager at IBM Tealeaf

January 19, 2017

Communication service providers offer new digital services to satisfy B2B markets

By Mario Cavestany

Communication service providers are starting to expand their B2B offerings to include solutions enabled by cloud, big data and analytics, and mobility. Read More

By Mario Cavestany
Vice President for Europe Telecommunications and Media Industries, IBM

January 19, 2017

4 steps to start the digital reinvention journey for your telecom organization

By Saul Berman

The telecom industry is undergoing a shake-up. To stay relevant is this evolving landscape, telecom organizations must evolve through digital reinvention. Read More

By Saul Berman
Chief Strategist, VP & Interactive Experience Partner for IBM Global Business Services

January 18, 2017

7 mobile trends set to revolutionize data-driven marketing in 2017

By Marilyn Wilkinson

Data-driven marketing is a game-changer. Here are the latest marketing and analytics trends set to shake up data-driven marketing strategies in 2017. Read More

By Marilyn Wilkinson
Digital Analyst, IBM Digital Analytics Group

January 18, 2017

3 ideas to jumpstart your retail mobile strategy

By Alisa MaclinRetail

Mobile has become so pervasive in consumer shopping habits that having a retail mobile strategy is absolutely essential. Read More

By Alisa MaclinRetail
Vice President of Marketing for IBM Mobile Enterprise

January 17, 2017

Is talent management evolution part of your customer experience strategy?

By Carolyn Baird

We surveyed 600 executives about the talent management evolution happening at their companies. The majority isn't focused on the employee experience. Read More

By Carolyn Baird
Global Research Leader - Customer Experience & Design, IBM Institute for Business Value (IBV)

January 16, 2017

Smart products will only succeed with smart modern marketing decisions

By Jeff Hasen

When it comes to modern marketing, brands will need to take new approaches for smart devices in order to avoid inundating consumers with disruptive ads. Read More

By Jeff Hasen
Chief Marketing Officer, Mobile Strategist & Author of The Art of Mobile Persuasion

January 12, 2017

New VR devices waiting to enable the next experience

By Artis Birzins

There's a wave of new VR devices that will soon change the way users interact with VR environments. Read More

By Artis Birzins
Senior Architect, IBM Japan

January 11, 2017

Load More
Newsletter Signup
A New Direction for IT User Support

Capturing Mobile ROI

Twitter