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7 mobile trends set to revolutionize data-driven marketing in 2017

By Marilyn Wilkinson

Data-driven marketing is a game-changer. Here are the latest marketing and analytics trends set to shake up data-driven marketing strategies in 2017. Read More

By Marilyn Wilkinson
Digital Analyst, IBM Digital Analytics Group

January 18, 2017

How predictive analytics tools can transform your mobile content marketing program

By Jonathan Hassell

Predictive analytics tools in the content space look to drive content around what consumers are demanding. Read More

By Jonathan Hassell
President, 82 Ventures

December 6, 2016

How cognitive computing can help the entertainment industry

By Josie Baik

Cognitive computing can assist studios use data to create new content, simplify and automate production processes and improve marketing strategies. Read More

By Josie Baik
IBM Mobile Futurist

October 20, 2016

Key social media analytics to track and what they mean

By Jonathan Hassell

Mobile enterprises are using social media analytics to monitor, assess and improve performance. Read More

By Jonathan Hassell
President, 82 Ventures

August 23, 2016

Mobile app analytics need democracy to provide insights for all

By Karen He

An overview on the potential collaboration issues that a company may face when it comes to mobile app analytics. Read More

By Karen He
Product Marketing Manager at IBM Tealeaf

July 28, 2016

Five types of mobile analytics data and their uses

By Michael Darden

Here are five types of mobile analytics data professionals can collect to better inform their mobile strategies. Read More

By Michael Darden
Offering Manager, IBM Bluemix Mobile Services

June 10, 2016

Mobile analytics: Engaging customers with exceptional mobile moments

By Karen He

To develop a successful mobile channel, brands must use mobile analytics in order to capture mobile moments and capitalize on them. Read More

By Karen He
Product Marketing Manager at IBM Tealeaf

December 31, 2015

The future of social media: What CIOs need to know

By Katie Gatto

Address new developments on a case-by-case basis, and leverage both the CIO and CMO to figure out how the future of social media impacts your company. Read More

By Katie Gatto
Freelance Writer

October 5, 2015

Impact of Internet of Things: How to better understand the customer

By Joe Hewitson

One primary impact of Internet of Things is how businesses can gather more personalized data on their customers. Read More

By Joe Hewitson
IT Developer, Total Benchmark Solution

September 9, 2015

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