Predictive

7 mobile trends set to revolutionize data-driven marketing in 2017

By Marilyn Wilkinson

Data-driven marketing is a game-changer. Here are the latest marketing and analytics trends set to shake up data-driven marketing strategies in 2017. Read More

By Marilyn Wilkinson
Digital Analyst, IBM Digital Analytics Group

January 18, 2017

How predictive analytics tools can transform your mobile content marketing program

By Jonathan Hassell

Predictive analytics tools in the content space look to drive content around what consumers are demanding. Read More

By Jonathan Hassell
President, 82 Ventures

December 6, 2016

How retailers can effectively implement beacon technology

By Jonathan HassellRetail

Beacon technology is one method for retailers to grab shoppers' attentions and improve customer insights. Read More

By Jonathan HassellRetail
President, 82 Ventures

November 24, 2016

Cognitive analytics: Creating a roadmap for smart C-level decisions

By Jennifer Goforth Gregory

C-level executives are increasingly turning to cognitive analytics to provide the answers they need to grow their companies. Read More

By Jennifer Goforth Gregory
B2B Content Marketing Writer

November 15, 2016

How cognitive computing can help the entertainment industry

By Josie Baik

Cognitive computing can assist studios use data to create new content, simplify and automate production processes and improve marketing strategies. Read More

By Josie Baik
IBM Mobile Futurist

October 20, 2016

Aligning the IoT with mobile business processes to maximize ROI

By Karin Kelley

While many still associate the IoT with smart home appliances or wearable consumer devices, enterprises are implementing this technology as well. Read More

By Karin Kelley
Independent Analyst & Writer

September 13, 2016

Game, set, match: 2016 US Open serves up mobile experiences to fans

By Elizabeth O'Brien

The US Open has over 700,000 attendees each year, but the number of mobile users who tune in is even greater, and mobile consumption continues to grow. Read More

By Elizabeth O'Brien
Program Director, WW Sports & Entertainment Sponsorship Marketing | IBM

September 1, 2016

xApp analytics creates new insights for mobile-focused enterprises

By Jonathan Crowl

xApp Analytics breaks down constraints on data-driven insights and can be used to build a better mobile strategy. Read More

By Jonathan Crowl
Reporter

August 17, 2016

How to use proprietary analytics to solve your mobile infrastructure challenges

By Becky Lawlor

As challenges continue to mount in creating an optimal mobile environment, proprietary analytics tools maybe the answer CIOs and IT teams need. Read More

By Becky Lawlor
Technology Writer

August 1, 2016

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