Contributor

Penny Schlyer

Portfolio Marketing Leader, IBM Mobile

Portfolio marketing leader responsible for helping line of business understand the value that contextual and cognitive mobile services on the IBM Cloud bring to engagement to help brands differentiate their experience.

Articles by Penny Schlyer

CIOs, give your CMO a hug! 4 reasons strong CIO and CMO relationships are essential [Infographic]

CIOs, it's time to show your CMOs some love. CIO and CMO relationships are needed to encourage growth through digital innovation. Read More

February 14, 2017

3 guiding principles for digital transformation in retail

Mobile has unleashed consumer demand, setting retail into a competitive frenzy. Digital transformation in retail gives CIOs a golden opportunity. Read More

January 23, 2017

AI-powered apps: The power of cognitive and mobile

Today, I sent super-hip dress socks using a mobile app infused with cognitive in three minutes. Cognitive and mobile apps are becoming more prevalent. Read More

October 18, 2016

Ten tips for contextualizing the mobile app experience

Retailers and brands need to contextualize the mobile app experience if they want to meet customer expectations. Read More

May 9, 2016

Using the power of context in mobile to accelerate health and fitness

How context information in mobile apps can help to keep users active and motivated. Read More

February 24, 2016

Monetizing analytics and mobile

Great apps utilize analytics and mobile to create seamless user experiences. Read More

November 6, 2015