Contributor

Josie Baik

IBM Mobile Futurist

Josie Baik is a business strategy, mobile and millennial marketing expert, and social influencer with two startups under her belt. She also has expertise in business analytics – utilizing critical insights to make strategic operational decisions – and financial valuation. She has successfully grown niche communities from scratch and formed partnerships with Fortune 500 companies. Josie received her MS Finance and MBA from the University of Southern California and spends her free time attending sporting events, reading Russian novels, crocheting, and playing XboxOne golf.

Articles by Josie Baik

How to create the perfect news aggregation system with mobile analytics and cognitive computing

Publishers and readers alike must consider the effectiveness of their current distribution systems, and mobile analytics can help. Read More

February 7, 2017

How cognitive computing can help the entertainment industry

Cognitive computing can assist studios use data to create new content, simplify and automate production processes and improve marketing strategies. Read More

October 20, 2016

Mobile app development series: Part 3

This third and final part of the mobile app development series will help you tackle the last piece of your first mobile app project – app marketing. Read More

August 3, 2016

Mobile app development series: Part 2

Part 2 of the mobile app development guide will help you conquer the challenge of creating a self-funded app. Read More

July 25, 2016

Mobile app development series: Part 1

This mobile app development guide will help you conquer the challenge of creating a self-funded app. Read More

July 18, 2016

Web analytics versus mobile analytics: Winner takes all

An overview of the key differences between web and mobile analytics and the indications for the future. Read More

March 22, 2016

How enterprises can optimize mobile apps for millennials

Here are five steps that enterprises can take to optimize mobile apps for the millennial audience. Read More

January 28, 2016