James Cammarata

Mobile Enterprise Marketing Strategy Leader, IBM

James is an experienced Mobile Enterprise Marketing Strategy Leader at IBM. He has led strategy and marketing initiatives for a diverse group of IT businesses at IBM over the past 20 years. Currently he manages marketing strategy for IBM's mobile enterprise portfolio of software and services. He started his career in the advertising business developing advertising programs for major consumer businesses in the US and Europe.

Articles by James Cammarata

Why the CIO is the chief innovation officer

Given that the position is at the center of digital technology with the power to transform businesses, the CIO is the chief innovation officer. Read More

June 13, 2017

How to advance your digital banking strategy with design thinking and cognitive technology

You can advance your digital banking strategy by creating apps that utilize empathy and connect with end users and their needs. Read More

November 28, 2016

Love the human, love the app, love the robot: The self-service platform in the digital era

A self-service platform in the digital era can drive superior performance. The right mix of capabilities adds value for customers. Read More

November 8, 2016

Why your company should become a cognitive business powered by mobile

Becoming a cognitive business helps you create knowledge and predictive insights. Learn how to get started on your cognitive and mobile business journey. Read More

October 28, 2016

How to increase profits with digital transformation fueled by mobile

Digital transformation means innovating your business model with new technologies. Mobile, data, and analytics enable greater profits for your business. Read More

August 29, 2016

Grow your revenue with digital transformation powered by mobile

Digital transformation uses the power of technologies such as mobile, cloud and cognitive to change the way an organization operates. Read More

August 2, 2016

Mobile technology is a catalyst for digital transformation

Every organization needs to think about how they will use technology for digital transformation and innovation. Mobility is a key driver and catalyst. Read More

June 9, 2016

Leading with mobility in the globally integrated enterprise

How the globally integrated enterprise is transcending boundaries with mobile. Read More

April 7, 2016