Contributor

Elisa Silverman

Technology Writer

Elisa Silverman is a freelance writer, with a professional background in law and technology. She writes for technology companies and professional service firms. In addition, Elisa writes other types of B2B marketing content that help them establish authority and foster relationships with clients and prospects. Elisa's main rules of writing: Never waste the reader's time. Always be relevant – or at least be interesting.

Articles by Elisa Silverman

3 emerging technology trends from the 2017 Mobile World Congress

A session at the recent Mobile World Congress took a close at Fjord's 2017 Trends Report, which identified some emerging technology trends. Read More

March 14, 2017

Mobile medical innovations hint at healthcare industry disruption

The continuing growth in mobile medical innovations signals an inevitable disruption in healthcare delivery and management. Read More

February 21, 2017

Social media “buy buttons” invade the consumer buying process

Several platforms offer advertisers and companies social media buy buttons., which could change the consumer buying process. But are consumers clicking? Read More

February 7, 2017

How to create a BYOD program that addresses healthcare industry needs

Hospitals and practices need a BYOD program to manage compatibility, security and compliance issues. Read More

December 12, 2016

Digital insurance apps personalize and improve experience for customers and agents

Most insurers offer a basic digital insurance app, but a growing number is offering mobile apps that enhance the experience for everyone. Read More

November 10, 2016

Students head back to school with digital learning demands of their mobile apps

The kiddos are heading back to college and they have their "mobile first, mobile always" mindsets set squarely on digital learning opportunities. Read More

September 23, 2016

Five mobile business models to guide your mobile development project

Here are five different mobile business models that developers can choose from. Read More

April 15, 2016

Mobile design patterns bringing apps to market faster

By investing in mobile design patterns, enterprises can speed up the mobile app development process. Read More

March 31, 2016

Using virtual reality applications to create unique user experiences

Here are some examples of companies that are creating new and exciting experiences for their customers through the use of virtual reality applications. Read More

February 1, 2016

CMOs: Identify mobile customer engagement metrics your C-suite cares about

The nearly unlimited opportunities to collect mobile customer engagement metrics means you should be able to test and tweak any app into success. Read More

November 12, 2015

A data-driven customer engagement strategy

Today's marketers are in an optimal position to devise an effective mobile customer engagement strategy. Read More

November 10, 2015

Not just a pretty face: Using mobile design trends to improve user experience

Current mobile design trends are focused on improving the user experience by making it simpler, faster and more intuitive. Read More

October 19, 2015

Increase sales using mobile location tracking to proactively connect with consumers

Mobile search has surpassed desktop. Mobile location tracking technology lets companies reach out to consumers even before they run a local search. Read More

September 24, 2015

Five tips for managing mobile data collection with a business focus

Mobile usage surpasses desktop, making mobile data collection a key part of big data. CIOs need to partner with business units to manage this information. Read More

September 16, 2015