Mobile collaboration helps businesses navigate new communication trends

By Karin Kelley

Today’s employees are demanding to work remotely and from multiple devices, including their personal smartphones. Strategy Analytics predicts the global mobile workforce will reach 1.87 billion by 2022 — accounting for 42.5 percent of all workers. Yet employees still must work together regardless of how dispersed they are, so companies must provide them with cloud-based mobile collaboration tools to do so.

Benefits of mobile collaboration

Though some companies are still dragging their feet when it comes to making the change to accommodate these new demands — most notably for legitimate concerns about data security — there are many benefits to mobile collaboration. For one, people are already accustomed to using cloud collaboration technologies in their personal lives and expect the same experience in the workplace. And plus, the collaboration market is booming. According to a report by Mordor Intelligence, the enterprise cloud collaboration market is expected to reach $38.29 billion by 2020, and one of the primary drivers of that growth is the bring-your-own-device (BYOD) phenomenon. The following are some of the key benefits of mobile collaboration:

  • Increased efficiency: Email has been at the center of business communication for decades now. Though it’s still essential, its efficiency is limited. Emails get buried and multiple recipients in an email thread respond in a siloed fashion that is difficult to track. With a collaboration platform, users can interact with the entire group directly and instantly, and they can easily see what colleagues have added to the project in a more conversational manner.
  • Boosted productivity: Remote workers can work from any mobile device, wherever they are on the network and whenever it is either most convenient or the task is most urgent, creating a better work-life balance. Having a centralized cloud-based collaboration is essential to make this possible.
  • Enhanced customization: Every business has its own unique needs, and most comprehensive collaboration platforms let them customize the platform to meet those through APIs and integrations with existing legacy systems on the back end.

How UCaaS and CPaaS fit in

There are many disparate cloud collaboration tools on the market — many of which employees already use on their own without corporate permission — but businesses can face the same problems they would with siloed software installations. With unified communications-as-a-service (UCaaS) platforms that bundle email, VoIP, messaging, conferencing and critical back-end infrastructure systems, enterprises can centralize all forms of communication in one location, making it more manageable. More recently, communications-platform-as-a-service (CPaaS) takes UCaaS one step further by providing APIs businesses can use to customize the way employees and customers alike interact through cloud and mobile applications.

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In the end, mobile collaboration tools are essential to stay competitive in today’s hyperconnected world. They not only enable better, more efficient and more organized communication between employees and customers, but they also allow companies to extend their operations globally.

Written By

Karin Kelley

Independent Analyst & Writer

Karin is an independent industry analyst and writer, with over 10 years experience in information technology. She focuses on cloud infrastructure, hosted applications and services, end user computing and related systems management software and services. She spent nearly eight years…

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