How mobile technology is transforming how employees work
Easy access to technology, capital and ideas has eradicated barriers to entry in every market. In business today, anyone can enter a market, and anyone can win. In every industry and every market, enterprises need to be the disruptors — or they face being disrupted.
The speed of innovation demands enterprises act fast and big, transforming key aspects of technology and business operations to be radically more efficient using mobile. At the same time, as customer and employee engagement become the most salient indicators of business success, enterprises will be defined by the experiences they create. Employees must be empowered to work in a way that was not previously possible.
The result has to be a differentiated and personalized experience for the customer. An improved experience for a customer’s interaction with the brand is an obvious benefit for both loyalty and revenue. These new and more efficient ways of working can help reduce costs and support revenue growth. What does this mean for the employee? The consumer? The enterprise?
Success with this new imperative is dependent on a comprehensive plan to inject mobile into your enterprise as part of an ongoing digital transformation.
Transforming with mobile
Data is everywhere. With the power of the cloud, enterprise data — and the vast volumes of unstructured data from social streams — can be organized in meaningful ways to increase mobile app functionality. Mobile is creating countless new access points of data for both employees and customers. Mobile devices generate new data and are the primary touchpoints for information delivery.
Though making data available is an important step, the real game-changer is the insights derived from it. With advanced analytics and cognitive tools, suggestions for new behaviors and actions can unleash the power of the enterprise for an individual.
Successfully transforming the way employees work using mobile starts with the following four key points:
- Address a specific industry pain point with each app, one that unlocks significant value in a particular workflow. Focus on pain points that are best solved by a mobile solution.
- Use analytics to power each app. This is huge. The exponential power that big data and analytics can have when made easily accessible on demand will transform the way you work.
- Design each app to be mobile-first, which means designing apps from the ground up for mobile use. These apps should not be carbon copies of desktop apps, electronic versions of paper forms or repurposed web apps. These apps will be designed exclusively for mobile, leveraging the unique functionality of the devices.
- Empower employees to use mobile solutions. Your employees should use apps to finish tasks, make decisions and collaborate by immediately giving them access to the information they need. Redefining mobility means unlocking the freedom to get the job done, wherever that may be, and empowering end users with access to this incredible cache of big data and analytics on mobile devices they know and love.
This is why IBM started its partnership with Apple in 2014. There are currently more than 100 apps on the market or in development across 15 industries, with plans to deliver up to 200 apps spanning all industries. By injecting the power of native mobile apps with industry-specific expertise, IBM MobileFirst for iOS is digital transformation in action.